Stakeholder Theory and Corporate Philanthropy _380 -

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Stakeholder Theory and Corporate Philanthropy

The relevance of good behavior (Note: Refer to Mitchell on the classification of stakeholders) Mitchell, the proposed scoring method greatly improved the definition of stakeholders operability greatly promoted the stakeholder theory of the application, stakeholders, and gradually become the most common method of classification Hu combination of many scholars the specific circumstances of the enterprise. Using this approach to business-related groups in scores for the management decision-making reference. When it comes to corporate philanthropy evaluation stakeholders Mitchell score as long as you can use some modifications. V. Review and Research Prospects can be found from the above studies, business stakeholder theory has gained a more in-depth development in the process of development of the theory is not difficult to see that corporate philanthropy and gradually become a stakeholder evaluation point . This can be Ansoff, Freeman, Marx Clark Johnson, Mitchell et al summarized the theory of corporate stakeholders to draw the appropriate conclusions. They referred customers to achieve business goals can affect individuals and groups have been involved in the areas of corporate philanthropy. Although customers are not necessarily direct beneficiaries of corporate philanthropy, but as a business stakeholder customers to buy business products will also be concerned about the degree of corporate philanthropy. Achievement of objectives can affect individuals and groups. Including _r many social groups, they are indirect stakeholders in the enterprise. No direct conflict with the business, but they can affect a particular way of direct stakeholders. These groups often have a characteristic - charity. Therefore, I believe that although no specific acts of corporate philanthropy on stakeholder theory, but we can see that this theory has been be developed. Corporate Philanthropy stakeholder theory can be developed at the same time exposed the stakeholder theory itself is imperfect. Corporate philanthropy for the stakeholders do not appear related to the theoretical evaluation in this regard. Can say that this is the blind spot of the stakeholder theory, I believe that theorists in the near future will be a systematic theory of this research, the corporate philanthropy for the stakeholders to have a unified evaluation standard,[link widoczny dla zalogowanych], encourage enterprises to attach importance to their own charity the impact on stakeholders. The author of the study various aspects of the behavior of corporate philanthropy identified stakeholder theory with the development prospects of many aspects of the content is worthy of study such as: corporate philanthropy to determine the stakeholders: corporate philanthropy of corporate stakeholders those decisions; Corporate Philanthropy and the relationship between corporate stakeholders; integrity of charitable behavior and improve stakeholder trust in the relationship between the enterprises. The specific correlation exists between the two: lack credibility with stakeholders charity trust relationship between the enterprise, there is a specific correlation between the two; manager position on corporate philanthropy. Depth study of these elements should be able to do charitable acts to promote enterprise development of the theory of stakeholders.

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