Efficient marketing strategy supported by a new an -

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Efficient marketing strategy supported by a new refrigerator and stable development of flight

refrigerator for ten consecutive years ranked the top three sales

Not long ago, the China Industrial Information Release Center sponsored product sales information of the Tenth National Conference was held in the Great Hall. Information released at the show, the new flying refrigerator sales have been ranked for ten consecutive years ranked top three in the last three years, is ranked the first two strong. Last year, when the deep stake disputes, both inside and outside the industry are speculating whether the new flight, as some businesses, due to problems caused by the shrinking market share. Now, new to the outside world that seems to fly: the adjustment of the internal capital structure, the new flight is a completely new look to meet new spring.
data show that in 2003, the new refrigerator to fly nearly 200 million units sold in 2004 to 225 million units in the first 11 months of 2005 sales of 272 million units, up 20.8 %. Sales ranking for years, the brand effect is naturally the one hand, guarantee, however, behind the brand, effective marketing strategy is the impact of strong sales of the key. The new vice president of sales of refrigerators Jianhua Fei Commenting on the new sales channels, when flying, said the new marketing structure set to fly to a large extent to ensure the stability of the product sales. Of course, new fly with, Yongle, Suning the control of the mainstream channels of the primary and secondary cities in large chain stores has always maintained good relations of cooperation, but Jianhua that the stability of sales performance in recent years, more important is to fly over the years based on new established system of regional sales agents.

Jianhua said that the new flight is now in the country except Tibet's 30 provinces to establish a fixed sales outlets, built in work abroad Department, responsible for handling the export of specific issues. Currently, the completion of the refrigerator through regional sales agents, account for the new fly over 70% of total sales. In the dealer's management to take direct control by the general manager, department manager in charge of the system. As a result, dealers will be scattered throughout the unified planning and management, ensuring the formation of the core of the enterprise supply chain, based around the same time be able to supply timely information fed back to adjust the scale of production.
the past two years, the domestic primary and secondary market becomes saturated, and as China's economic development, third and fourth level market demand is growing rapidly, many companies are pegged to the this market gap. The spread of the new director of the Center Guo Huijun fly told the As the new sales model agent to fly in the third and fourth level has obvious advantages on the market. The rural market has dispersed, broad features, difficult to choose a large chain of distributors point of intervention. The agency itself is small and the flexibility to enter the market, and can be down to the development of small dealers and retailers in the form of expansion. Which can be the premise of low cost, the sales network to quickly penetrate every corner of the rural market.

new flight network of regional sales agents to fly the new refrigerator in 1986 from the establishment of production, after the development step by step, culminating in the now stable and extensive marketing system. Lee, current general manager after taking over the new flight, promoting the He sold the stock of companies in the past into order sales, so that production capacity of more clearly to the market as the goal, to avoid blind expansion of production caused a large backlog of products, operating in a passive position. Of course, with the way sales orders, pre-condition that the new flight was in the market have enough brand recognition and sales in the past, good results are also important factors to ensure orders. Proven since then, the new orders to fly the most stable source of long-term cooperation is the area from the agents.
have a huge stable sales system as a safeguard, the new flight revealed money in 2006 to create a new refrigerator production base to expand export capacity. Still under discussion among the site selection, once the new production base, the new flying refrigerator, freezer capacity will be more than 400 million units. Although more than 500 million units compared to the annual output there is a gap, but the new flight will stabilize the market, said sales in the second premise, and gradually narrow the gap with Haier.
present, the new fly in the domestic market share of around 20%, while the performance of foreign markets is relatively weak number.
But in recent years, Lee, a strategy more likely to export enhance their visibility,[link widoczny dla zalogowanych], thus boosting overall trade. Flying over the past few years under the new terms of export volume, the trend is obvious.
Since 1998, new exports of refrigerators to fly has always maintained a good momentum of increase, only 1.6 million units in 1998, rose in 1999 to 3.6 million units in 2000, has reached 23 million. Because of its internal restructuring in 2001, the number declined, but more than 20 million units. Continued to rise in 2002 reached 30 million units. Until last year, exports accounted for the new fly 20% of the total sales volume. Now the new refrigerator has initially fly into more than 50 countries. The largest market is the United States and Britain and other developed countries in Southeast Asia and Africa also has a certain market share.
growth in the domestic refrigerator market is limited, the major domestic brands are actively expanding to overseas markets, the new flight also set for itself, , equity adjustment is completed, with the help of foreign capital to improve the competitiveness of the brand overseas, is more feasible.

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