New Look Wants To Pummel Its High Street Rivals – -

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,[link widoczny dla zalogowanych]
New Look,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], the British high street shop that’s done collaborations in the past with everyone from Luella to Giles to Tatty Devine,[link widoczny dla zalogowanych], plans on hopping back on the London Stock Exchange.
The second-largest women’s retailer in the U.K. wants to raise money–about $1 billion–in order to spruce up its existing stores and also build new ones both in the UK and abroad. (That means,[link widoczny dla zalogowanych], possibly,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], the US.) The company was taken private by UK equity firm Apax partners in 2004.
If you’ve never been to New Look,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], it’s kind of like a junky Topshop. The clothes are mostly knock-offs and really,[link widoczny dla zalogowanych], really poorly made. However,[link widoczny dla zalogowanych], I was living in London when the Luella and Tatty Devine collections hit and I have to say,[link widoczny dla zalogowanych], they were stellar.
But would New Look succeed in the US the way Topshop has?
That,[link widoczny dla zalogowanych], I’m not so sure of,[link widoczny dla zalogowanych], but with a bit more thought and money put into the stores,[link widoczny dla zalogowanych], it’s possible.
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The Business New Look Wants To Pummel Its High Street Rivals By Lauren Sherman Wednesday,[link widoczny dla zalogowanych], Feb 3,[link widoczny dla zalogowanych], 2010 / 11:02 AM GMT -5

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