flat iron sale ZARA 's success Cheats -

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famous economist once said: rapid reaction capability As for the competitive neutrality stable foothold. Therefore, how to break through the barriers of traditional business model, the original materials supply, manufacturing, sales and other aspects of organic coordination, and establish efficient and integrated supply chain system, an effective information network to share resources to achieve production order, -
Focus ZARA - the Information Age
from Spain's world-famous fashion brand ZARA -
ZARA other people speechless with its rapid response capability in the fierce market competition to win a success in Europe, 27 countries and 55 countries and regions around the world to establish a 2200 women's apparel chain. Annual global revenues in 2004 reached 46 billion euros, profit 440 million euros, the rate of 9.7%, than the brand of the largest U.S. clothing chain GAP of 6.4% also excellent. -
It guarantees the first time for the customer to bring the most fashionable new clothes. Traditional clothing retailers as long production cycle and not subject to change according to seasonal changes in design or to add new models, and ZARA production because of its rapid change at any time the number of products, design, fabric, color, and the speed with the twenty- year-old young man as fast as the speed of change of heart. -
speed - following the
biggest feature is the changing fashion, a movie, an album could change people's view of fashion, but fashion is followed at the most touching fashion. When the film or television media, the emergence of new fashion elements, ZARA just a few days to complete the top of the singer's attire or costume to imitate Master creative works. From the identification of trends to meet the fashion trends will be placed in the new fashion store,[link widoczny dla zalogowanych], ZARA just two weeks, while the traditional mode of production to achieve the longer period 4-12 months. ZARA fashion attitude with customers to keep pace, able to quickly seize every enlivened the fashion signal, in order to impress customers. -
small quantities -
compared with other clothing retailers, ZARA Each garment production quantities are very small, which created an artificial scarcity. The more is not easy to get, the more excited people desire to buy. ZARA execution never placed a new shelf. This is the initial upset, the result is decisive when customers buy again visited the speed. -
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many styles - to the aesthetic is no longer
ZARA not produce more emphasis on the quantity of each style, but rather focus on the diversity of styles. ZARA annual production of more than 12,[link widoczny dla zalogowanych],000 kinds of clothing styles than many of its competitors, ZARA in popular fashion to provide more choices. ZARA store twice a week delivery, because few models of re-sold orders, store every 3-4 days on the racks will be fully updated to always give people fresh. Keeping up with fashion trends, frequent updates and more choices, creating a unique customer appeal ZARA, thereby greatly increasing customer preference and loyalty ZARA. -
in such a short lead time to complete the . To information and communication technology as the core IT system is a unique business model ZARA realized the key. -
timely collection of information -
ZARA distribution of information from numerous bars, fashion shows and other places in the fashion field observers who collect the latest fashion information and timely reporting to headquarters; while ZARA store sales that day will be timely feedback reports and customer needs relevant information. Fashion trends on a variety of information and customer advice pouring in from all over the world every day into the ZARA headquarters database. While designers can check the shipping day and the daily sales volume, while the use of new information to generate new ideas and improving existing clothing styles. By accessing real-time information in the database, designers and production, operations team decided what style of a specific fabric, how to cut and how pricing. -
standardized clothing information -
a typical clothing retailer in terms of different sizes or incomplete, effective information of different products usually takes several weeks to be added to their product design and approval process. However, ZARA warehouse, the product information is generic, standardized, which makes ZARA can quickly and accurately prepare the design, the production of clear cut instructions given. ZARA cutting system is also in the digital information system to complete the intervention, accurate and fast. -
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inventory management clarity -
superior product information and inventory management data system, making the ZARA team to manage the thousands of fabrics, a variety of decorations and the design inventory and stock merchandise. ZARA's team also provided information through the system to the existing inventory to design clothing, but do not have to order raw materials and then wait for it to arrive. -
Integration of production patterns
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ZARA company itself has 22 factories in Spain, 50% of all its products through its own factories to complete, to ensure the absolute fast. The remaining 50% of the products outsourced to 400 small plants ZARA, which is responsible for a large number of tedious sewing work. Moreover, a plant produces only a style, which is absolutely guaranteed to produce professional level and very fast speed. The 400 companies of which 70% in Europe, but mainly in Spain and Portugal, convenient location ZARA these plants can respond quickly to orders, especially in abnormal fashion style. The remaining 30% was mainly produced in Asia, ZARA where to set ZARA is also key to the success of the Department. -
efficient logistics and distribution -
ZARA logistics and distribution system is well developed,[link widoczny dla zalogowanych], about 20 km of underground conveyor belt to transport the products to Spain, ZARA Deportivo cargo distribution center, which has a very sophisticated automation management software system. To ensure that every order arrive on time, ZARA borrow the optical reading tools for product sorting, selecting and sorting per hour over 60,000 costumes. Transport truck logistics center on the grid based on a fixed schedule, keep heading all over Europe. ZARA There are two air bases, usually chains of Europe can receive the goods within 24 hours, the U.S. chain of 48 hours, the Japanese in 48 hours -72 hours. Means in the information intervention, ZARA correct shipping rate of 98.9%, while the error rate of less than 0.5%. -
Information technology support means to break the traditional business model companies play a tremendous role in promoting barrier. In addition to Spain, ZARA, Sweden's H & M is also for information management means another interpretation of a legend. ZARA and H & M for the purposes of speed, style, small volume, quickly and accurately share information resources, effectively reduce inventory is a common feature of their success. -
The Chinese garment enterprises
learn something from ZARA -
ZARA, H & M the way they operate the business to think we should, in the ruler. In the -
domestic garment enterprises are still in the majority of low degree of phase information, Due to lack of timely information management tools, companies can not quickly and accurately understand the branches, stores, consignment shopping sales and inventory, it is difficult for the stores, consignment shopping to be precise picking, it is difficult for sales forecasting and analysis. Traditional distribution system, basically using manual operations, it takes days to make a basic form, not to mention the total reports, business leaders simply can not do on timely and accurate management decisions. China Garment Association, Du Chau pointed out: Chinese clothing companies to improve product quality, grade, based on the rapid response required and to improve the ability of companies to timely completion of market forecasts, marketing and management revolution. The original thinking behind the change management and business processing model,[link widoczny dla zalogowanych], in order to truly standardize business processes, to achieve profit growth, and these have to rely on information technology to be realized. -
garment enterprise information management system requirements of high -
garment enterprises increased demand for information management systems, business leaders on the one hand, reflects the understanding of information technology has improved greatly; the other hand, the fierce market competition force enterprises to apply information technology to improve enterprise management level. Many enterprises in accordance with the CRM) and supporting design and manufacturing system (CAD / CAM) and other information technology systems. A survey plan in the near future the application of information management system of enterprises accounted for around 40%. -
Application Information Management System
potential advantages -
one, greatly enhance their adaptability to the market -
product development faster, shorten the development cycle, companies continue to introduce new products to better respond to rapidly changing market demand, to achieve rapid response to market; companies develop marketing plans in a timely manner, and arranged to guide the production, shorten the delivery time . After the application of information management, in particular, ERP system, companies in the production process to improve the management level, such as more rational production scheduling, production scheduling more flexible,[link widoczny dla zalogowanych], on the production schedule for timely tracking and control, while also speed up decision-making speed. -
Second,[link widoczny dla zalogowanych], the efficiently reduce the amount of funds used -
inventory information management applications to the enterprise of raw materials, finished products, semi-finished products such as scientific management, to enable enterprises to maintain a reasonable inventory levels, reduce inventory financing the occupation. -
Third, improve product quality, reduce production costs -
As a result of information management, business processes can be effective tracking and monitoring products in a timely understanding of the quality of the production process, information systems capable of producing quality problems arising in the alarm, and timely feedback processing, management ideas and make the system fully implemented, thus ensuring product quality and reduce costs. -

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