Cosmetics marketing is a very sad thing not work ! -

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Cosmetics marketing is a very sad thing not work!

cosmetics marketing is a very sad thing not work! Chile Colombia

Blue Ocean International Marketing consultants

in Fiji is a brand of cosmetics market share of the market.

Currently, there are about 20,000 cosmetic brands, about 4,000 less than the large and small enterprises with production capacity of cosmetics, they are pursuing in marketing the product differentiation, brand personality, expect to unique advantage to capture the market, to achieve best value for money.

With the increasing maturity of China's cosmetics market, Lancome, Estee Lauder, Helena, Chanel, Dior and other high-end cosmetics, more and more brands to enter China to mid-range products based step by step, local brands have lost their position of strength has been the demand of high quality premium brand replaced the pursuit of lost customers, lost gradually, steadily retreated.

the current China market, fierce competition cosmetics, Procter & Gamble, Unilever and Beiersdorf of Germany late last year has just been eating BONS (mainly with Shulei, Feng Ying, Shun cool, United States Tao) full three feet in the terminal showed a tendency to occupy a market advantage, local brands are also doing my part, war after another, thus forming a joint venture brands are occupied in the end, high-end monopoly by foreign brands, domestic brands in the low-end separatism, continue every year new brands entering the market, there have been sadly out of the situation the old brand.
article was published in vPro management online | [link widoczny dla zalogowanych] com/darticle3/list.asp? id = 102190 | 14
famous brand marketing expert Mr. Yu Fei pointed out that the domestic cosmetics industry, many companies have developed with foreign countries for decades or even centuries well-known enterprises in the same environment, the same standards lower phase contend, already weak, coupled with extensive marketing, many companies, low-level, such as fabricating the concept of marketing or brand (such as foreign partner, the figurehead of the marketing business model, not true effective ingredients, etc.), does not intend to practice with a commitment to hold-up customers, the packaging of the image of a simple imitation of others, copying someone else's terminal may be more suitable for promotional support programs or, worse, a fortune-and-run cases frequently occur, Domestic consumers of cosmetics has created a the vast majority of cosmetics companies

primitive accumulation of capital, using a simple marketing approach, that is, no matter who, no matter where people, just take the money to the goods, no credit, money, two cargo clearance, to the dealer's profits are relatively rich,[link widoczny dla zalogowanych], but often play one on the retreat, completely contrary to the manufacturers and distributors are partners, should focus on the effort to develop new markets, and the principle of common services to consumers, the cosmetics industry the integrity of the commonly faced problems, the dealer has not readily believe in the commitment of manufacturers, consumer products companies are generally skeptical. of cosmetics Bo Li Rui marketing management is not something in the sad line! .

Today, consumers are becoming more personalized consumer behavior, more focus on product performance aesthetic, cosmetic and multinational firms concentrated expression of the huge gap in the marketing concept, a serious lack of employees of the concept of management, training, communication, and establish customer-centric, market-oriented, integrated marketing, people-oriented modern marketing methods is scanty, often know more fur, can not be business as established by marketing ideas transplanted to the staff mind, not in the business of marketing ideas into concrete actions and behavior of employees, while in the implementation of the concept of customer management, concept and seriously study the customer needs and scientific concept of marketing positioning, all blank, not to mention the image through the integration of design and branding, marketing, delivery to the customer demands, thereby complex communication objective.

Mr. Yu Fei also pointed out that there exists a number of positioning errors of cosmetics manufacturers, their products are known to , the consequences of doing business will gradually lose your focus, and ultimately there is no fighting.

many businesses suffer from a know the company's marketing strategy in the end are. Become a leading brand marketing what I will do, or what you do I'll do, to meet the consumers want the lowest price to buy the best products, and this product is best to solve any skin problems and so for Yes, but when companies are trying to provide customers with products that can solve any problem, the firm will be trouble.

corporate marketing mix marketing strategy is very important element of the system is the business target market for the integrated use of the selected range of possible marketing tool, combined into a systematic, and dynamic marketing overall strategy to adapt to the environment. The marketing strategy is integration of resources planning system that works with companies and brands based on laying the foundation, down to earth, down-to do the market, in full control of the market on the basis of information resources, the establishment of corporate marketing model, the development of enterprise and brand positioning and development strategies.

business marketing advantage to a large extent depends on the merits of the marketing mix strategy, rather than the merits of a single strategy, competitive advantages and operating characteristics is also characterized by the marketing mix strategy fully reflected.

brand is accepted by the market itself needs to process, especially in our cosmetics brand is especially true, only the effective integration of their own resources to meet the market rules and market its own rules; only through scientific and rational elements of the marketing mix to make good use of possession of a valid business resources to enhance overall business and the overall competitiveness of the brand in order to meet the needs of the market for a long time invincible.

Mr. Yu Fei, a famous brand marketing expert, Columbia Blue Ocean International Marketing consultants Chi CEO, China's top ten outstanding marketing people, the People's Daily quoted market authoritative media such as 8, and agency finds that the Contribution Award , Chinese Academy of vice president of International Health.

ten years of marketing career, successfully served a number of famous brands, the intellectual brother led the Blue Ocean International Marketing consultants are , PR, news marketing, investment agents, marketing, combat training, marketing services, good planning ability, integration of power, executive power in the home and abroad.

Mr. Yu Fei in accordance with its own foreign, state-owned enterprises, private enterprises a wealth of experience and senior experience, real long-term commitment to low-cost methods of marketing theory, practice and rose to the height of the first in the industry initiated a number of influential in the country's marketing strategies and business models, creating a considerable rich material and social benefits. By the Library.

Tel: 013 906 186 252, website: [link widoczny dla zalogowanych]

Email: [link widoczny dla zalogowanych], [link widoczny dla zalogowanych]

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