MBT footwear New Year's feast _302 Premier Banking -

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New Year's feast Premier Banking

Financial products, to provide higher value-added services have become the

Chinese New Year from Year to twenty days short of time, the hands of a few thousands or even millions of idle funds of the VIP customers become the focal point of foreign banks. For the banks, how rich in these busy schedule their services as placement, or so that they are tired of the taste of your flight to add two cups of coffee, or make them a more sophisticated way understanding of their own just to buy the real value of the bonds, have become a top priority.

However, this is not enough,[link widoczny dla zalogowanych], the face of strong pressure from foreign banks, domestic banks to provide services to rapidly mature, content, copy each other a few years ago is no longer the monotonous pattern.

the new year, the meaning of the VIP services are becoming increasingly complex, diverse and targeted.

rich people's New Year gift

how to make guests feel at the dawn of Spring Bank's respect and caring? This became the idea of banks Competition stage during this period.

Recently, the Shenzhen Development Bank Beijing Branch played its VIP clients the health card, health club set up a VIP. The club will be the theme of a series of health events: Health Net Health Technology and love Beijing Ltd, to provide health advice to the VIP clients for VIP customers to provide personalized medical examination.

2006 year, the largest foreign exchange operations of domestic banks - Bank of China will launch high-end individual investors for a overseas wealth management, wealth management and global business travel and other investment services.

2006 年 1 month, Fiat off the joint headquarters of ICBC launched a grand Hesuiban software company The software works directly to customers in a variety of transaction data line to download to your computer, completely solve the family financial accounting problems.

at this time, Kong Xiangdong CITIC Platinum New Year's Concert 2006 in Beijing, Shanghai, Shenzhen, staged three. This is the CITIC Bank Platinum Card VIP prepared a high-quality New Year celebrations.

within a bank who is responsible for propaganda, told reporters before the Spring Festival is the Chinese convention of customer appreciation and enjoyment of work period. This time for the guests to provide a taste of the activities and careful and thoughtful gift is bound to win sympathy. Of this,[link widoczny dla zalogowanych], most banks will seize this opportunity, motivation campaign.

meticulous service

In fact, the Spring Festival is just a little VIP service show. Ye Hao, whether medical services, travel services worth mentioning, these seemingly vigorous released sooner or later will become the VIP project financial management and essential services in the ordinary varieties.

2002 年 9 launched China's first true sense of the Premier Banking Products - Sunflower banking, the banks are more and more services into the financial management of large systems are the VIP.

with Shanghai Pudong Development Bank Platinum card, for example, says its brochure, the network set up for the VIP VIP service, VIP rooms and other financial agency service area. Account manager in which to provide you with one on one service. Scientific analysis of the individual or family's assets and liabilities and accurately calculate your financial accounts, providing financial solutions to the various stages.

addition to the basic financial services, Shanghai Pudong Development Bank customers can also get business and the many tourism and leisure consulting services.

addition, also provided, including opera, ballet, theater and concert performances, museums and other cultural activities or dining entertainment information consulting and booking services; addition, there are global emergency support.

Shanghai Pudong Development Bank, a client manager told the newspaper, banking services, the goal is to work almost attentive to the rich, all aspects of life.

The purpose of this personal services as most banks have been accepted by the VIP financial, and in which innovation.

CITIC club even launched a service in Beijing, Shanghai, Guangzhou, Shenzhen, four cities in order to VISA Platinum card to purchase any airline tickets to 7 business days prior to departure, through the Secretary of VISA Platinum Center Book a Cadillac car, from your designated locations free test drive to the airport.

in January, Bank of Beijing for the female guests launched the

Although many names, one in the industry pointed out that although the bank is now a wide range of VIP services and looks are similar, but in-depth experience of VIP services, people are still able to appreciate the differences in the quality of banking services . Often some of the details, especially in the service standard indicators of the quality and service personnel, and ultimately determine the success or failure of Premier Banking.

one won the taste of the industry said that while some large financial center banks far more than the number of foreign banks and joint stock banks, but the financial center of the gap between the services there for their own war situation. For example, customers of a bank's Beijing branch branches in other places may not get the same treatment.

seize the high-end crowd

banks have so patiently been able to profit from the good service. For banks, the benefits of these VIP customers far more than low-end customers. To China Merchants Bank,[link widoczny dla zalogowanych], for example, 2% VIP customers of China Merchants Bank has total deposits of the third. And this group is rapidly growing.

2005 年 12 months, one from the Boston Consulting Group (BCG) published the The report also estimated the assets of wealthy individuals in China in the next few years, the ratio will be about 13% growth.

in retail banking, only less than 10% of Chinese consumers have a wealth of professional management in the bank are the eyes of the huge potential in this market is worthy of full steam ahead full chase.

However, there are large for the domestic banks, joint-stock banks in addition to competitors, the more powerful opponent in foreign banks. To conquer new territories of foreign banks, under siege by no means threatening words. Although foreign banks

outlets, customer base and so can not compete with local banks, but it carried a strong brand, through advanced technology systems and management experience, and targets the high-end customers.

foreign banks to conduct personal financial business, they try to access the high-end customers. They will be wealth club, high-end party, Ariel Sharon and other high-end way to make people come together to discuss the Road to seek and to enjoy the rich. For many of the rich, the joining of foreign banks and private banking, wealth to near-joined the club. In this sense, even more than the fiscal itself.

In addition,[link widoczny dla zalogowanych], some foreign private banks and financial advisers are strong capital operation, to maximize the investor assets. For example, many rich people like to collect antiques or works of art, so the identification of some private banks not only provides the team can estimate the value of a collection, you can also send someone to shoot the store bid on behalf of clients. Bid, the financial adviser can help customers with antiques as collateral to borrow from the bank, and then borrowed money to invest in profit.

BCG expects foreign banks to enter the retail field with carefully selected, and the richest people, they will become strong competitors of domestic banks.
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