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Pon 7:52, 14 Mar 2016
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Education Innovators Have to Be Like

Fashion designer and media mogul Marc Ecko has spent almost 25 years building up his clothing brands, Ecko Unltd., Eckored, and Marc Ecko Cut Sew. Along the way, he's started Complex Magazine, released video games, and started a production company. He's also started a host of philanthropic organizations, including Sweat Equity Education, which seeks to teach students about entrepreneurship and design while re engaging them in school. News Making Science Cool event, where he expressed frustration with the slow speed of education innovation and the difficulty of implementing new programs in schools.

"I've spent a lot of my income trying to fight this fight," he said. Trying to get schools to make changes to curricula is difficult, he said, and designing new ones is like "building the ultimate Dyson vacuum and not having a shelf to sell it on." His curricula have become "nice after school programs," he said. I talked to him about his frustrations and about his newest venture, Artists Instigators, a for profit company that will try to help launch start ups with "game changing" potential.

I think how they're feeling is one thing but there's a certain kind of etiquette and forum that exists in education space that is incremental in its tune. Because it's an academic to academic tone, there's a certain level of diplomacy that's used in communicating that creates an incrementalness to the conversation, without sensitivity to the fact that we're underserving the consumer the consumer being the students. The consumer knows the product is falling short, but the adults seem to move at a different pace.

There's a lot of helpful things that are happening in the spectrum, but the educational ecosystem and laws of physics that apply to the business of education don't look like other areas of free markets.

So you think students know they're getting shortchanged?

It's in the air you see young people out there frustrated on both sides of political spectrum with the Tea Party and Occupy [Wall Street] all are sufficiently frustrated. They all know they're being underserved, we're moving slow.

You've said you're sick of your products and curricula being relegated to after school programs do you think states and local school boards are reluctant to rock the boat because we're dealing with children?

Using kids, using this academic kind of etiquette as an excuse is all a bait and switch it's all sleight of hand. The reality of the industry is what is big oil to education is the Carnegie Unit [credit hours and seat time]. The educational system's dependence on metric models that we use to deploy credits and accreditation that is our oil dependency. Seat time this formulaic belief that the more [link widoczny dla zalogowanych] time a student spends in class, the more they'll learn is so steeped in pedagogy. These were ideas that were drafted in the early 1900s by people who were well intentioned to create standards, but they're probably spinning in their graves a little bit seeing that things haven't changed.

The A F letter grades that whole building block does not reflect the way people apply themselves and learn in the real world today.

The pace [of reform] and lack of hands on, lab like experiences is very analogous to our dependency on oil. Why are we dependent on [seat time]?

It's because of [test developer] ETS, who deploys 20 million tests a year in 80 various countries and everyone from K 12 and higher ed uses their formulas to establish a basis of pass/fail. And big education textbook publishers I'm not trying to slight these guys, but they're still in the business of selling books that were designed on the seat time equation. Asking them to get out of [link widoczny dla zalogowanych] that is like asking big oil to stop making gas and start doing only wind energy; it's out of their comfort zone.

This has nothing to do with kids' academic attainment, what this has to do with is money this is a giant industry, it's bigger than the military. I'm not trying to be disruptive for the sake of being disruptive, but I'm trying to reflect soberly on what's going on. I'm just trying to snap people out of it, man.

So you've got several different philanthropic organizations Sweat Equity Education is the one most closely related to education. You've gotten the University of Georgia to accredit your fashion and retail program, but you've expressed frustration with the red tape involved.

We worked with the Kellogg Foundation for two years to help us build the curriculum to get to the point so that it could get accredited and certified, but I can't tell you how much money it cost relative to return on investment in terms of how many people get to touch the product.

The cost per head of student that will touch this product is crazy it will probably average out to $20,000 a head. When you take the setup cost to get to the point where someone was bold enough to certify it, it's crazy how many years it took to get there.

But I'm proud of that work and it needs to continue. I'm trying to work within the system and outside the system as well. I'm running a bunch of different plays and I'm [link widoczny dla zalogowanych] not sure which will work.

You've got several other organizations as well when did you originally get involved with philanthropy?

It was 1997, 1998 when I first started applying my income, income I didn't even have yet, to charities. I guess there was this, I don't know, some kind of vacuum I was trying to fill. It started with [Tikva] Children's Home in Odessa [Ukraine].

I started getting into programs in the States with an emphasis on educational intervention because I took inventory on my own educational experience. Growing up in New Jersey, going to Lakewood High School, some of my peers didn't have the same shakes I got. Just taking inventory as I was traveling around the world every six months it seems like we're falling farther and farther behind. There's a lack of relevance and rigor as it reflects on the real world. I talk about the three R's real world, rigor, and relevance. There's a lack of that in the sector.

The number of times one of my employees has learned something on the job and says, "Damn, I wish they taught me that in school," the delta between what it takes to be gainfully employed and what we're measuring you to exhibit to us is [immense].

We don't have that in medical fields. We have apprenticeship like models there, but we don't apply this type of system to liberal arts education or even business school unless you go to one with a good co op program.

You say we fall farther behind other countries every six months what are other countries doing that we aren't? Is it all the red tape and bureaucracy?

Yes, take India for instance some of the great education innovation is happening in that country and you can say India is the Wild West, but there are typically compliance issues in this country and a bureaucracy of compliance that becomes restrictive. Take Google if Google had to develop its algorithm with the same level of compliance a charter school has to operate under, then the Google business never gets off the ground.

If you go to countries with a more emergent middle class, they know this is a sector they could be disruptive in. Those free market environments create a lot more experimentation and innovation there's innovation in technology, with using technology in English Language Learning programs, in the arts, these countries don't have the regulations we do.

In this case it's funny because [the regulations are usually state or local], and it's kind of like how when you want to build new construction, you've got these kinds of absurd compliance issues, and they have these rules so they can keep a bunch of old [people] busy and employed, not so they can improve education for students. It's so fragmented, so weighed down, like our tax laws and tax filings you get lost in the trappings of having to navigate these regulations, and [link widoczny dla zalogowanych] anyone who is free market and wants to be entrepreneurial gets so damn frustrated that they want to check out.

It's rare cases, guys who almost become like the second coming of civil rights leaders to have that kind of patience and to be a free market thinker one part activist like a Geoffrey Canada one part activist like a [Harlem Children's Zone CEO] Geoffrey Canada, but how many people are like that? That's hard to scale, that's a rare bird that's the kind of level of selflessness and kind of leadership it takes to create in this kind of environment.

If this was another sector if it was GE or Apple or Ecko Unltd. who had to work like this executives would never stand for it.

You're obviously really frustrated are you sick of talking about this? Are you sick of spending your money on this problem?


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