Fashionair to Shutter – Fashionista Fashion Indu -

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We wondered what would happen to Fashionair when Simon Fuller left 19 Entertainment, the London-based site’s parent company.
Created by Net-a-Porter alum Sojin Lee,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], the project was an entertainment site for fashion people, featuring films, videos, and user-generated content.
While we were awfully fond of the site’s Seven Days of Style series–where an industry insider would show off her wardrobe for seven days–we also found the it pretty difficult to navigate.
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News Fashionair to Shutter By Lauren Sherman Wednesday,[link widoczny dla zalogowanych], May 5,[link widoczny dla zalogowanych], 2010 / 2:10 PM GMT -5
And there’s no doubting it took quite a bit of money to get Fashionair off the ground. So maybe 19 is simply cutting its losses while it can.
On the bright side,[link widoczny dla zalogowanych], we wouldn’t be surprised if Lee found another partner for a relaunch. She’s a true talent with interesting things to say.
Unfortunately,[link widoczny dla zalogowanych], the change wasn’t for the good. The site is set to close down in the near future,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], according to sources. (Currently, there’s an announcement on the homepage that says: “FASHIONAIR is going through some changes. We will be back just as soon as we can.”)

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