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Brand Literature review and main results

Necessary for the formal teaching time given to ensure one hundred percent coverage educated; to do a good job tracking the results of teaching quality and ensure the implementation of remedial students absent, to prevent the form of seminars to stay on to ensure 3 to undergraduate teaching object-based, supplemented by short-term working trainees. Stressed the military academies of the party's innovative theory of Short-term training on the media representation of variables and attempts to data from the test model of Chinese consumers, in-depth analysis of brand personality, brand identity and the relationship between brand loyalty question. Through such research to explore how to drive brand equity brand personality, to guide enterprises to adopt effective measures to strengthen the management of brand personality, ultimately winning consumer brand recognition and loyalty to the purpose of effectively build brand equity. And to Beijing, Tianjin, Shanghai, targeting consumers in the three cities studied by Haier, Lenovo,ghd glätteisen salon, Wang Wang, Robust, Lang, Pan Pan, China Grandeur, Mingshi, Chery, Red Bull, Quanjude, Ya Gore, Gree, Jiannanchun, Heng Yuan Xiang, seven wolves, Tong Ren Tang, Fiyta, Arche,timberland shoes, Rong Shida, more than 20 local brands, obtained through empirical analysis of the individual brand identity and brand recognition of social attitudes and behavior have a significant effect loyalty, brand recognition by consumers that have a high brand value, strengthen brand recognition and build brand equity level is an effective way, the individual brand identity brand identity for a significant social impact, to demonstrate compliance with consumer of personality, values and lifestyle brand personality, but also self-worth by showing consumers to indirectly meet consumer requirements in terms of social identity. Third, the domestic scholars, the study ~ f Fan Xiucheng domestic scholars, Chen Jie, 2001) that the consumer brand perception and overall brand perception, is present in the minds of consumers is reflected in the brand association, is The key drivers of brand equity, brand image measurement, can help enterprises correct evaluation of the past, the effectiveness of brand marketing efforts to generate, with other competing brands in comparison identify problems, to further shape the brand to provide the ideal basis for decision making, proposed corporate brand building should be a conscious act, through the planned implementation of organizational activities, companies can build brand recognition through the system to build brand image, brand awareness JJI] (BorandIdcatity) support enterprises through various means of communication the status of the brand is expected to reach, brand image is for consumers is that consumers through products, services and communication activities to interpret signals from the brand, is an acceptance of the concept; brand recognition, is for information disseminators and words, the communicator's task is to elaborate the meaning of the brand, target, mission, image is the result of this interpretation, is to infer the meaning of the brand, is a symbolic interpretation. Visible, brand identity represents the company hopes to achieve the status of the brand, and brand image reflects the fact consumers view the brand of performance. In brand management,oakley brillen, brand identity and brand image first formed, depicting a view to the public before, to describe what must be clear. In addition, Beijing Technology and Business University Luozi Ming (2001), but also the composition and the measurement of brand image have been studied, proposed a standardized brand image of the index system, that is, from brand awareness, product attributes,true religion, brand associations, brand value, brand loyalty five parts, is also on the brand image measurement method compared with the measurements in detail,supra shoes outlet, but failed to carry out empirical research.