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Neuroscience reveals how ads affect consumer

Images, and scanned their brains, the brains of people can find brand names and happiness and success in the return of some of the closest relationship to a stimulus. The results announced in 2006 to the marketing industry has brought no small vibration, but also raised an interesting question: whether the brain science will change the face of marketing it? Recently, the functional magnetic resonance imaging (MRI ), it is able to carry out a variety of brain activity, MRI brought many discoveries aroused the interest of business. One of them is: an act of brain activity generated in a person seems to decide to half a second before the act began. This means that, not so much a person active If, as mentioned above found that people are not aware of their own Mitchell did not realize, including our've seen the ads. Well, that enhance the advertising effect for mean what? Neural marketing in 2002, specializes in brain function application Atlanta consulting firm - the He said, Nerve Marketing is gradually affected marketing. Weapon7 UK advertising agencies to provide advice to customers,belstaff outlet, telling them how to arrange the advertising screen, so the message to the rapid processing through the brain and stay in people's subconscious. American Marketing Services Group is using a product called to divide the different media in the importance of marketing activities. However, the practical application of the theory encountered huge obstacles, this is the future of neural marketing scholars still need to solve the problem. So far, the same research observations to ads on the brain affected and when,moncler doudoune, and how other aspects affect the brain, resulting in a number of different theories. Some people think that, when consumer sentiment study by the subconscious knowledge �� dominated advertising, the advertising is the most effective means. Some people think that only when consumers rapt,moncler outlet, in the brain and the rational, emotional, and regions associated muscles when stimulated,belstaff milano, can really remember the advertising brand. Debate on the significance of experimental results is quite intense. Limited effect reached an important research finding is that the human brain by a combination of different parts of the brain in the different systems perform their duties. For example, screening out information, control the body,ugg boots discount, learning, motivation and emotion generated. The impulse generated by a part may form a variety of behaviors may all be suppressed. The marketing the mechanisms behind the technology. In fact, opened in neuroscience attention, perception, memory and learning mechanism, it would also reveal the influence of business on the limitations of the consumer. Wales, Bangor University research team that consumer psychology, consumer related to its purpose for the attention, advertising and other things that interfere with their purchase goals, may lead to . Evolution makes it able to balance the complex case, as long as the brain, you can control people's thinking. This argument is fundamentally wrong, and manipulation of people is not so easy to do. Regardless of whether there is breakthrough of Neuroscience found that some things, such as Buyers need to be cautious. / A International Advertising 2007.827