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"Arrogant " Aikesen company destruction of good and bad alike
Different strategy of Aikesen
Since a century, those who hold position of chief of American oil tycoon is Aikesen company, its history only then the beautiful inspire confidence in sb that 1892 Luokefeile builds in American new jersey Petroleum Company. Petroleum Company initial stage basically produces beautiful inspire confidence in sb and sell family expenses paraffin oil, thenceforth rises to already had 100 old histories up to now.
Present company name changed 1972. It is in the United States the 3rd is resided in 500 big companies, the whole world resided the 9th on a list of names posted up of rank of 10 big companies 1995. Sale amount amounts to 100 billion dollar, net profit embellish amounts to 5 billion dollar. The asset of the company was Aikesen 1995 243.2 billion dollar. Everyday 6 million client is cheered in 41 thousand gas station of Aikesen, giant tanker contact moves back and forth between haven of each ocean maritime space, the business is very prosperous.
However, break out incident because of merely processing is undeserved, company business image suffers Aikesen damage, worker morale drops. Top management team deals with the ability inadequacy of the crisis, make Aikesen suffers his to kill greatly. Extend those who train an accident to happen
On March 24, 1989, of company of American dust Ke Sen giant tanker " date of Dai Ci of made of baked clay Er " around bay of Alaska Williams prince strike a reef, release of crude oil of 800 much gallon exceeds, form wide about 1 kilometer, be as long as the belt bleaching oil of 8 kilometers.
Here is the boundary of the United States and Canada. Briny azure blue, coastal Shanqinglin is close, just like a dark landscape, seabird flies footloosely in the sky, fish swim to swim in water, the cowfish of group, seal plays on reef.
After accident happening, large quantities of fish die, be stained with on bank reef black smeary, now and then the seal that comes forward from the explore in the sea, was stained with all over smeary, a few provoking the beard of laugh also is touched to be together to tremble in cold wind by crude oil. Pure zoology environment is played havoc with, the aquaculture of the maritime space around gets very big loss.
After accident happening, be located in more obscure Alaska delegate part to register an area to have reporter patronage rarely, have a few now and then, they just also take a few pieces of pictures casually, of the report just is run-of-mill discharge oily accident. Environmental protection organization feels sad to this one sudden incident, of Canada and American place, of the area and taller the one governmental official of the layer urges Aikesen the firm takes effective measures to solve this one difficult problem as soon as possible.
However Aikesen the company is apathetic however. Its both neither investigates accident matter thoroughly, also do not adopt seasonable and significant step to clear the crude oil of leak, more do not apologize to Canada and American place government, cause an accident to worsen further, contaminative area continues to expand.
"Arrogant " the company treats Aikesenaikesen the abominable manner of crude oil leak irritated organization of local government of the United States, Canada, environmental protection and journalism. They rise jointly initiated " turn over Aikesen to move " . Censure Aikesen the company is irresponsible, intentional deceive pass a barrier. Each country journalist comes from confused of world each district and come, take the picture that takes trouble spot especially greatly, match above paragraphs word to explain, plus site report.
Anyhow, TV station, broadcasting station, newspaper, magazine employed all agency artifices, resemble starting a war like, launch general attack to Aikesen. Agency of each country news group the sharp criticism that rise and attacks organization of environmental protection of the sum international, alarmed Bush's president. On March 28, bush's president sends carriage minister, director of environmental protection bureau and commander in chief of coastal guard army form special working group, head for Alaska to undertake investigating. Right now, shanghai company registers Aikesen the crude oil that tanker release exceeds already amounted to 1000 much gallon, become the accident of the biggest leak of a crude oil on American history.
Be informed through exhaustive survey, the reason of this malign accident is captain drinking excessive, be absent from one's post without leave, let those who cause lack the third mate of experience to be directed for you. When accident of 24 meridian midday happens, because this ship captain drinks excessive and be absent cockpit, tanker drives by the third officer that approves without coastal posse. Haven navigator and coastal posse official are after preaccident smell from inside the captain's breath very thick alcoholic drink is angry.
Once findings is announced, public opinion does it in an uproar. The company is immersed in Aikesen in very passive condition, company image appears inevitably by harm crisis. In the society in the condemnation sound of each respect, aikesen company change is forced to ask a worker to use high-pressured fire hose, steam to rinse beach with heavy gold.
Of beach clear working progress is slow, only the company paid this one Aikesen millions of dollars. Impose the claim for compensation of other, penalty, the loss of the company is as high as Aikesen a few dollars. It is severely more, aikesen the figure of oil tycoon leader of the company is destroyed badly, a few old clients of Western Europe and United States boycott its product in succession, turn and buy product of royal carapace brand. Aikesen the company became at a draught in people memory destroy environment, arrogant company.
"Crisis public relations "
This can'ts help making the person remembers was 1971 after discharge of san Francisco bay is oily Aikesen the public relations activity of the company.
A midnight January 1971, the big mist of dense in the sky diffuses in san Francisco bay, aikesen the barge against of two tanker misfortune of the company, cause rupture of the body of a ship of a tanker, the crude oil of on the boat 840 thousand gallon flows into a harbour.
After accident happening, the company adopts Aikesen instantly the action of two respects. It is to be in a hour only on one hand in, the worker of hundreds of the equipment of edible vegetable oil of hundreds different type, companies and number work a freewill worker to be risen by rapid organization, drive go to accident spot to clear discharge is oily, its dimensions enough makes do bigger than actual release oil the accident of 20 �� .
The public relations branch of the company began on the other hand the action. In the morning 7:30, the office of information of the company begins to work external, control to 10 o'clock, phone ring is continual, make company office of information and the connection that send a reporter oneself are interrupted almost.
For this, the company installed special line technically, compile brief report twice everyday, report the processing case of trouble spot. Brief sends person specially assigned for a task to be sent outwards on one hand, convey through telex on the other hand many 30 newspaper office of boreal California. The public relations activity that branch of company public relations engineers Aikesen is main the purpose is the job after letting people know crude oil leak, doing in ground of in an orderly way, make people believes Aikesen the company will make great effort to finish deal with problems arising from an accident on time to work.
Effects of these public relations activity are very good, hit a month after the boat, newspaper of san Francisco place publishs a comment to point out, the company finished Aikesen outstandingly already to clear the job, intermediary conduct propaganda makes those condemnation and disloyal demit collapse of itself, the company still received Aikesen a large number of praises clear working correspondence. power by:mbt-buy.com
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