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Ascertain the loss Xiali Automotive

To network. There is a hire car market in China occupy the \Beijing's taxi market that year, mostly in the high-end models such as: Toyota Crown, Mazda 626, Shanghai Santana, etc., because of their high price makes ordinary consumers rarely travel, and later Beijing appeared to mini-van as a taxi, although it cheap, but it does not car comfort, this time, since we can only sit Xiali the. It gives us the majority of ordinary people the feeling of bringing the car to make our first experience of the car's comfort,ugg italia, I believe that very few people in Beijing and the country's not been in leased vehicle. But the announcement in Tianjin Xiali announced in the media, the fourth quarter of 2003, said the company has not profitable but a loss, why is this happening? First said China Tianjin Charade, one of the first production car was subject to government and related departments to support. In my memory, Charade hatchback car market price up to almost l0 million, later changed to paragraph j Xiangju reached nearly 1l million, but now the price increase in the number of configurations in the case hatchback is more than thirty thousand yuan, two sedan models to over fifty thousand yuan. Tianjin Xiali may want to time how handsome profit! Xiali Automobile Works in Tianjin, but did not seize the opportunity and the use of such a good time, did not develop their own products and develop their own technical personnel. As far as I know, Tianjin Xiali 1997 facelift, or from the Japanese side to the design, so that if a company does not own product development and technical innovation capability, but rely on others it is very difficult in the current market competition to grow on the development. Among the competition in the industry, Tianjin Xiali biggest competitor in the country would be \I understand that many of the original technical staff of Tianjin Charade left the days of steam, turned to the Geely Group. And the price of the vehicle, the auspicious time and time again the suppression of the Xiali been made Xiali compact car market share in some of China's share decreased. Geely,supra for sale, a great factor of success is to rely on the quality and technology Xiali cheap way to go, which also makes the Geely cars in the same quality with the Charade under that price strategy to win more market. Tianjin Xiali no careful analysis of the market during the boom and timely big, nor retain talent, so lucky chance and grab some market share this is Charade. Last is the brand factor. In fact, consumers Xiali brand in the minds of China's position is relatively high, but not because of its brand extension to a higher level, so that many consumers mistakenly believe that Charade is the word that low-end cars. In fact, in 2000 the company produced in Tianjin Xiali Xiali 2000 in the name is no problem,ugg boots sale, but there are a lot of people think that the failure was due to Xiali 2000 the name of actions, this argument is a somewhat superstitious. Xiali 2000 failure, the reason lies in his positioning, pricing and the appearance Suozhi unreasonable. Understand, the world's top ten car companies, almost every car is started from the production of civilian low-grade, such as the production of the Alfa 166, Lancia and other world-class luxury cars the Italian Fiat company,mbt shoes women, have produced very familiar with all of us The low-end cars - Fiat 126P, do produce a 126P, you can say that Fiat is the low-end car? Ville car production in Tianjin this year, the market was well, if still called the Charade, I think he The market reflects the still very good, the most fundamental reason is that cars cost is reasonable. Tianjin Xiali performance decline,converse all star, there are still many other reasons. Such as the 2003 fourth quarter, cut the price of Xiali full range of products, reduce profits; the rise of the yen makes imported parts price increases; then there is the Tianjin Xiali and Toyota in China produced great products on the market repetitive, such as Yaris and Vios is the production of the same platform, to a large extent is difficult to guarantee the output of Yaris, and now, Ville and the Vios also use the same platform, and even appeared in a city car-free situation . In short, the phenomenon to us Xiali joint venture struck many as a warning, to a foothold in the market, we must have independent research and development capabilities, independent of the brand, always relying on others is not the answer!