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Search Engine Optimisation (SEO) ensures that your site is working as rough as feasible to attract and retain users. If your content isn’t written and indexed in a step that makes it easy for the spiders to crawl your site, you will never get good natural rankings on the search engine results pages (SERPs), meaning your website never gets seen no matter how beautiful it is. Because the majority of searchers still choose natural consequences over paid results, SEO has meteoricly evolved to become a key element of the marketing mix.
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