 Wysłany: Wto 15:59, 23 Lis 2010 Temat postu: puma online 5 HARDCHORUS Online for Puma by Droga |
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Advertising campaign: PUMA - HARDCHORUS Puma: (case study) HARDCHORUS Online, Viral,puma online shop 5Puma store - Shop for Puma runni, DM, Case study Brand: Puma By Droga5 In USA Puma: HARDCHORUS Online, Viral, DM, Case study Brand: Puma By Droga5 In USA Puma: Hardchorus Online, Viral Brand: Puma By Droga5 In USA View this advert Download high resolution version Released: June 2010 Brand name: Puma Agency: Droga5 Country: USA Category: Clothing & footwear Awards Cannes Lions 2010 Media Bronze Cannes Lions 2010 Direct Lions Traffic & Brand Building Bronze Credits & Description: Type of entry: Strategy Category: Traffic & Brand Building Advertiser: PUMA Product/Service: LOVE = FOOTBALL Agency: DROGA5 New York, USA Creative Chairman: David Droga (Droga5) Executive Creative Director: Ted Royer (Droga5) Associate Creative Director of Digital: Neil Heymann (Droga5) Copywriter: Erik Hogfeldt (Droga5) Art Director: Petter Hernmarck (Droga5) Designer: Jon Donaghy (Droga5) Head of Integrated Production: Sally-Ann Dale (Droga5) Agency Producer: Dana May (Droga5) Digital Producer: Andrew Allen (Droga5) Production Company: (Knucklehead) Director: Ben Gregor (Knucklehead) Director of Pboilingography: John Lynch (Knucklehead) Managing Directors: Tim Katz/Matthew Brown (Knucklehead) Producer: Ben Mann (Knucklehead) Editor: Alaster Jordan (The Whitehouse) Post Production: (The Mill) Music: (Red Rhythm) Sound: (Envy) Digital Production Company: Usman Farman (Lolz,puma online, LLC) Digital Creative Director: Mike Bodge (Lolz, LLC) Describe the brief from the client: Our target audience was existing football fans who knew Puma as a great brand but weren’t utilized to getting innovative content from them. This year, match day fell on Valentine’s Day and our target - ruggedcore footballs fans - were deciding between football and loved ones. If something wasn’t done a lot of men were going to be in a entire lot of problem. Our stsizegy was to use this as an opportunity, and allow them to demonstrate their love for both at the same time. Creative Execution: .According to Puma,puma speed cat sale, known as a joyful sports brand by European fans, Love = football. And during Valentine’s Day, they wanted to prove their point. Some strength of the campaign comes from our insight that there were lots of football tournamentes on the 14th of Februdiffer. Describe the creative solution to the brief/objective. Valentine’s Day or not, we knew that true football fans would rather be watching the game. So we gathered the roughest and toughest of football fans and abnormale them sing a wonderfully strengthful, romantic song, making any girl idea so loved, she would let her man watch the match on Valentine’s Day. On our website, guys could personalise the song and sconclusion it as a dedicated message to their better halves. We also let them broadcast their love to the world over YouTube, Facebook and Twitter. The film also aired during the matchs on Valentine’s Day. People were forcen to the website with send to a friend option, and it was spread via youtube and newspapers Describe the consequences in as much detail as feasible. We carry outd 15,puma online store,000,000 scenes and counting across hundreds of sites. The videos were passed on as love letters over 65,000 times. The site created to host the videos racked up over 1,000,000 visitors. The Online Advert titled HARDCHORUS was done by Droga5 advertising agency for for Puma in USA. It was released in the June 2010. Business sector is Clothing & footwear. Latest Puma Ads & Commercials Puma: Welcome to PUMA Social Onlength Brand: Puma By Droga5 In USA Puma: Football Journey TV & Cinema Brand: Puma By SYRUP In USA Puma: Motor TV & Cinema Brand: Puma In USA Puma: Running TV & Cinema Brand: Puma In USA Puma: Golf TV & Cinema Brand: Puma In USA Puma: Fitness TV & Cinema Brand: Puma In USA Browse by media: TV & Cinema Print & Magazine Outdoor & Vehicles Ambient Online Viral Direct Marketing Promo Design & Branding Radio ads Case Study Making Of Browse by: Brands Agencies Countries Business sectors About Coloribus: About Terms of Use Join Coloribus Support & FAQ Partnership Contactivitys Submit an Ad Events / Festivals / Awards AdMirror Focus RSS | Twitter | Facebook ? 2004-2010 AdMe Group, LLC. All workmarks, logos and copyrights are the property of their esteemive owners. //= 0) { found = true; query += 'url' + i + '=' + enregulationURIComponent(links[i].href) + '&'; } } if (found) { document.write(' E-mail: I don’t have a login Password: I forgot my password Remember me for two weeks on this computer or destroy Global Advertising Archive Advanced Search Saved Searches Join Coloribus About Login Advertising Archive Brands Awards / Festivals Ad Mirror Focus Submit an Ad TV & Cinema Print Outdoor Ambient Online Viral DM Promo Design & Branding Radio Case study Making of Share Ads Archive / Online, Interruleive & Mobile Ads Puma: HARDCHORUS |
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