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<table border="0" cellpadding="0" cellspacing="0" width="100%" class="forumline"> <tr> <td class="cat" width="22%">Autor</td> <td class="cat">Wiadomość</td> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>9u6n7s6v1f</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/Avalanche/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Wysłany: Wto 4:46, 15 Mar 2011<span class="gen"> </span> Temat postu: Why Mariah Carey&#8217;s New Candy-Scented Fragrances W</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">“Celebrity fragrance has the highest margins of any celebrity branded consumer product and they get paid an upfront of between $2 million and $5 million. If the fragrance sells well it can bring in revenues of $100 million a year, requiring a celebrity to do very little in promotions or marketing.” <br />Posted in: <br /> Entertainment, News,<a href="http://www.hats-club.com/light-hats" target="_blank" class="postlink">light hats</a>, The Business Why Mariah Carey’s New Candy-Scented Fragrances Will Make Her Even Richer By Leah Chernikoff Wednesday, Jun 23, 2010 / 5:30 PM GMT -5 <br />“Hopefully it will be a more sophisticated interpretation of bubble gum,” says Candace Corlett, President of WSL Strategic Retail. “But I’m sure it will make people open the bottle to smell it just to see.” <br />So it’s no surprise, following news that Mariah Carey dropped out of Tyler Perry’s For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf, that she’s looking to boost her biz with a new trio of fragrances called Lollipop Bling. (Yes,<a href="http://www.hatcapshop.com" target="_blank" class="postlink">wholesale new era hats</a>, that is really the name.) <br />But if you’re not a tween,<a href="http://www.hats-club.com/tapout-hats" target="_blank" class="postlink">tapout hats</a>, would you wear it? <br />“It means she needs an infusion of cash,<a href="http://www.hats-club.com/los-angeles-dodgers-hats" target="_blank" class="postlink">los angeles dodgers hats</a>,” says Jo Piazza,<a href="http://www.theweissfamily.com/error_docs/forbidden.html" target="_blank" class="postlink">评论12</a>, who writes the Celebenomics column for AOL’s PopEater. <br />Could Mimi be more biz-savvy than we give her credit for? Maybe “Lollipop Bling” is a bit of marketing genius. <br />“The inspiration for Lollipop Bling was Nick’s marriage proposal to me…He first surprised me with a Ring Pop,” Carey says in a release. <br />For Carey’s latest set of fragrances (she’s already got M by Mariah Carey,<a href="http://www.hats-club.com/chicago-cubs-hats" target="_blank" class="postlink">chicago cubs hats</a>, M by Mariah Carey Gold,<a href="http://www.hats-club.com/oakland-athletics-hats" target="_blank" class="postlink">oakland athletics hats</a>, Luscious Pink, and Forever),<a href="http://www.hats-club.com/transformers-hats" target="_blank" class="postlink">transformers hats</a>, Elizabeth Arden, the company that holds Carey’s fragrance license,<a href="http://www.hats-club.com/philadelphia-phillies-hats" target="_blank" class="postlink">philadelphia phillies hats</a>, partnered with Bazooka Candy Brands, a division of Topps Company,<a href="http://www.hats-club.com/chicago-white-sox-hats" target="_blank" class="postlink">chicago white sox hats</a>, Inc. which also makes Ring Pops. <br />Mimi’s always been a kid at heart (you’ll recall her fondness for all things Hello Kitty), so it follows that she’d relish a Ring Pop proposal. But perfume that smells like candy? <br />Launching a fragrance is easy money for celebrities with the right star power. <br />“In recent years, fragrances with novelty and fun packaging like Gwen Stefani’s Harujuku Lovers have been a big hit. As celebrity fragrances also tend to appeal more to a younger consumer, the affiliation with Topps Candy could,<a href="http://www.hats-club.com/los-angeles-angels-of-anaheim" target="_blank" class="postlink">los angeles angels of anaheim</a>, potentially,<a href="http://www.hats-club.com/chras-bromn-hats" target="_blank" class="postlink">chras bromn hats</a>, be a way to capitalize on the trend of a fun fragrance option,<a href="http://www.hats-club.com/new-york-mets-hats" target="_blank" class="postlink">new york mets hats</a>,” says Grant. <br />Elizabeth Arden is planning on marketing the scents–Honey, Mine Again and Ribbon–using gumball machine gift sets and a lollipop rollerball fragrance set starting this Fall. (The scents sans gimmicky packaging are $35 a pop (pun intended),<a href="http://www.hats-club.com/detroit-tigers-hats" target="_blank" class="postlink">detroit tigers hats</a>, and will be available at department stores nationwide in July 2010.) <br />It’s a smart move, says Grant. <br />“With a celebrity like Mariah Carey,<a href="http://www.hats-club.com/others-hats" target="_blank" class="postlink">others hats</a>, a fragrance can be a winning option,<a href="http://bl4gg3r.com/amusedbloke/displayimage.php?pos=-305" target="_blank" class="postlink">Propitious Mars Wasted</a>,” says Karen Grant, vice president and global industry analyst, The NPD Group. “Based on NPD’s Celebrity Influence study,<a href="http://www.artssummit.info/cpg1418/displayimage.php?pos=-185" target="_blank" class="postlink">T-shirt Printing</a>,<a href="http://www.hats-club.com/the-hundreds-hats" target="_blank" class="postlink">the hundreds hats</a>, she is ranked in the top 25 in terms of awareness among those age 13 and up, and among the top 20 that they see endorsing a fragrance.”</span></td> </tr> </table></td> </tr> <tr> <td colspan="2" height="1" class="spaceRow"><img src="http://picsrv.fora.pl/Avalanche/images/spacer.gif" alt="" width="1" height="1" /></td> </tr> </table>
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