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Wysłany: Śro 18:12, 02 Mar 2011
Temat postu: Jimmy Choo and Safilo Group sign license agreement
Jimmy Choo and the Safilo Groupare pleased to announce that they have signed a worldwide license agreement for the production and distribution of sunglasses and vision frames with the Jimmy Choo label.
For Jimmy Choo, the iconic accessories label, it is an important entry into the eyewear sector with the launch of an entire collection of sunglasses in January 2008, which will be followed by a collection of vision frames. The license agreement is until end 2015.
Vittorio Tabacchi
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, president of the Safilo Group
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, commented: have decided to collaborate with the brand because of its high potential in the fashion segment. Safilo's high standards of quality and style combined with a selected distribution network will guarantee a suitable postioning for the product. This new license will enrich our already prestigious portfolio and strengthen our position as the world leader of the fashion and luxury segment We are very pleased we have found the perfect partner in the Safilo Group, which is known throughout the world for its top-of-the-range products. This new and exciting agreement will give us the opportunity to strengthen our position as a luxury brand and achieve my original vision of Jimmy Choo as one of the most sought-after brands in the world
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The eyewear collection produced and distributed by Safilo, the world leader of top-of-the-range and luxury eyewear, will be positioned in the and will include acetate and metal sun models for women. Innovative design will emphasize Jimmy Choo's unmistakable style in strong colors and with luxurious details. The collections will be distributed to all Jimmy Choo boutiques worldwide, to the most prestigious opticians' stores and the most exclusive department stores in the United Sates
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, Canada and the UK.
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