Yu found that wine, -

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Yu found that wine,[link widoczny dla zalogowanych], \

Encouragement. In this family-style marketing. Wong ditch wine the core consumer group of their own. Wing City area in the 70% market share marketing of Rd ■ emblem belongs to the same God Shangqiu Wine Co., Ltd. Henan Wang Kwong somewhat different. Such a different feeling playing from the two main industry of the stone block to send plow flash towel Henan Yu Kwong liquor is not a pure wine \It stems from the well in 2003 by Anhui, a group in the acquisition of state-owned winery Shangqiu, before being acquired has to have some resources and technical advantages. Well known. Anhui Wells Group's wine waiter had a strong marketing force for its Happy Valley gold rush in the country. Emblem of the wine department is an important force to be reckoned. Li Hongguang Wang Kwong, chairman of that body in the Wang Kwong,[link widoczny dla zalogowanych], Yu-Hui wine wine and mutual penetration of the gene did. Complementary and mutually beneficial. Chiang sulfuric acid J: The stone block-style approach flagship product, Wang Kwong Rd wine god of wine. Promote good luck, Hannaford 招财进宝 intended. There are third gear Rd god of wine products. Terminal price of high-end products, 98 yuan. The main channel to go wine gifts: the midrange of the terminal price of 58-70 yuan Division. Pushing the main channel of the hotel; low end price of 20 yuan. For distribution and to ultra channels. God first entered the Shangqiu Rd. Emblem of the wine will learn methods of operation. Step by step plan to promote market expansion. Them from the hotel staff, the implementation of vendors were doing. Manufacturers to help dealers to send more than a hotel attendant research. And tracking service. Promoters manufacturers responsible for the training I, payroll, hotel fees into the store and hotel incentives. The hotel with high incentives. Occupy the core of the terminal, such as the hotel to send 20 mobile phones of a purchase, the purchase of 30 air-conditioned box to send such a high incentives. Gradually to the hotel from the pull to exclude other brands. Market barriers to the formation of a promotional products distributor is responsible for costs,[link widoczny dla zalogowanych], core consumer group issued to the VIP cards, discount Duijiang,[link widoczny dla zalogowanych], points cash back and other activities. Indeed the division of Yin. God will soon open up the situation Rd, only A-class urban Bin Shangqiu reporter group to Ning Zhou Mo Temple image of the new store has reached nearly l0 home. Super of up to 60% distribution rate. 7 Shangqiu county under the jurisdiction of Zone 2 are high-density coverage. Brand publicity. Holding high playing God Rd. Last year alone have invested 200 million Shangqiu for brand communication. Investment not only television, newspapers, road signs, elevated outdoor and other advertising. And 151 on weekends or festivals organized propaganda. There the air glider. Ground in the queue to walk gas mode, the rapid increase brand awareness of God Rd. ■ \Well as the May Fourth Movement, Oolong, Tianyuan, Dahe Village. Wolong Yuye and other large brands. Their youth and Liang Ying Yu wine in the spring to increase the vitality we see them catch up with the pace and feel of their cutting-edge of the gas. On the other hand. Bo we do not hide that they still have some shortcomings. Yang Qingshan, as well-known marketing man said: \M-Zone's liquor brand in the face is the same proposition. Visiting the real proof of how the strategic business wave? In the interview process. Many brands are \In fact. Many brands in the local market has not yet reached the absolute safety of the market. Henan province to the liquor are constantly attacked. The door of the red flag has not been on a firm will to the country to \Course, commendable courage, action is too hasty. Dynamic development strategy of Henan wine or should do some things. How proud of the brand additions? 151 consumers becoming mature. Wine quality and marketing alone to maintain sustainable development is not enough. The dynamic Yu wine have always looked at the idea of brand building is unclear, mainly in two aspects, ~ is the lack of core brand core culture: the second is missing the core of the core cultural heritage. Some will be attached to the culture Farfetched difficult to obtain consumer acceptance. Cause the product brand \After the laissez-faire comparative advantage in access to new product development, and gradually the dilution caused by the core brand and core loss of consumer groups. Yu-dynamic wine brand addition also need to work on. Why, Si currency fl} with \; in recent years. Su wine is also made outside the brain with a ~ big. Sheng Yang and Beijing early Shuang'gou Nanjing Sizhuo. Present margin and the adoption of international, Hemu, Shenzhen trapeze Valley and so on. And Yu gives this wine a conservative impression, how to borrow outside the brain resources are now dynamic yu need to think about wine. A

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