The construction of specialty hospitals _4231 -

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The construction of hospital

Analysis of the nature of the disease have gradually shifted the system to explore; gradual transition from the stage experience to the medical phase of evidence-based medicine; from invasive treatment of the progressive development of minimally invasive treatment, safe and comfortable for patients individualized treatment programs,[link widoczny dla zalogowanych], improve the outcome. From the Cobb-Douglas production function Q = ALc 【KD (Q behalf of output,[link widoczny dla zalogowanych], A is a constant,[link widoczny dla zalogowanych], L and K represent labor and capital inputs,[link widoczny dla zalogowanych], c 【and D that brought labor and capital, respectively, the output in the total share of output) can be seen,[link widoczny dla zalogowanych], of course, human and material resources is an important factor to increase output, but the investment is risky, when the c 【+ D <1, the output will will be reduced. Since the human and capital investment can not be expanded without limit, then the technology is particularly important to improve, it is the basic development of specialty hospitals, the most important factor. Eastern Hepatobiliary Surgery Hospital in Shanghai, for example, was formally established since l996 after the input of manpower and equipment concerns relative to health care, while the proportion of total income, pay more attention to technical levels. The hospital's total number of cases liver resection, resection rate, surgical success rate and postoperative survival and other important indicators are in a leading position at home and abroad; in primary liver cancer early diagnosis and treatment, endoscopic treatment of hepatobiliary disease, living liver transplant, etc. leading domestic and international level. New technology has brought new areas, new markets, but also greatly increases the strength of competition in the market. To a management efficiency is the key to hospital competition search costs and benefits of limited resources the best combination. Hospitals to use appropriate low cost as possible (the patient medical costs, hospital operating costs) to meet clinical needs; but also as far as possible to ensure better services under the appropriate low-cost quality and efficiency. To medical treatment cost, we are concerned hospital social and market share; for operating costs, our concern is to reduce the health care process, improve health care quality, ensure that the incidence of mortality and complications decreased significantly . Management is the core was developed based on the best evidence-based clinical pathways (clinicpathway) and best management path (man-agementpathway), in clinical practice operations by reducing unnecessary medical procedures and unnecessary medication, medical cost savings reduce patient costs, hospitals and patients to form a win-win situation. The brand of the market with different investment channels, the emergence of medical institutions of different ownership, health care resources and multi-level medical services has become more abundant, as the brand products, patients must also have the option medical trend Brand is a hospital patient, a department or a doctor's values, is also a process of medical quality and service guarantees. Hospital that brand awareness should be gradually transformed into the guiding force in patients with medical treatment, resulting in survival of the fittest in the fierce competition to gain more market share, seek greater development. Sanjiu Brain Hospital, Guangdong, for example, as early as the beginning of the establishment of the hospital, the hospital to determine the marketing strategy, brand effect, the strength of the advertising, so deeply rooted among the brain image of hospitals. Clinic for several years, the hospital every year from time to time on television, newspapers and other media advertising for a number of hard to give people a visual impact, so that they understand the Sanjiu Brain Hospital, the hospital specialist to understand brain strengths and expertise advantages Sanjiu brain to understand the scope of the hospital clinics. But health care is a special market, advertising alone is not enough hard and must be Otherwise, people will think you are, The hospital service leaders in good faith based on a number of successful planning for: Parkinson's disease and other diseases introduced by 5 kinds of diseases fees, and promised respectively; the first to set up the province's first neuroscience consultation center, not around can not be effectively diagnosed and treated patients for Neurology and Neurosurgery expert consultation, and professor, director of consultation time to participate in not less than 3; free for Asia giantess, height 2.35 meters and the world's tallest Yao Defen, height 2.45 m of Wang Fengjun purposes of giant pituitary tumor resection. These moves drew up reports news agency, caused a huge stir in the community to improve the visibility of the hospital. In short, under bucket theory, the lack of any one will affect the overall performance of the play. Changes in order to meet the growing health care market, specialist hospitals should be more sophisticated technology, better service and more scientific management, more well-known brands for the majority of patients more satisfied with the service. CHI (Author: Hospital, Clinical Oncology, Peking University, Beijing Cancer Hospital) 2005.9 * 75 China Health Industry

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