puma 4-- Press Releases May 2010 - PUMA & UNEP Kic -

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On Saturday 29 May, the activities conclude with the PUMA-Intersport Africa Unity Experience Camp, where winners from an Intersport consumer contest will have a opportunity to go toe-to-toe with current [link widoczny dla zalogowanych] players and African football legends such as Roger Milla and Tony Yeboah, in a series of skills championships. These exciting fan engagement opportunities-fraction football, component festival,[link widoczny dla zalogowanych], all PUMA-will create a truly inclusive and memorable experience.

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To commemorate the Africa Unity Experience and honour PUMA's heritage in African football, the sportlifestyle company has launched a series of companion Unity products which are available to consumers.

PUMA and UNEP Launch Public Service Announcement to Support Biodiversity Initiatives

UNEP on Facebook

Puma and UNEP Announce Strategic Partnership to Support the 2010 International Year of Biodiversity

UNEP's Climate Neutral Network Member PUMA to Spearhead Exciting World Cup Initiative

Sportlifestyle Company to Host Cameroon, Ghana and Ivory Coast Football Teams in Paris for Exhibition Game Before World CupT
About PUMA
PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in steps that contribute to the world by supporting Creativity, SAFE Sustaincapacity and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions abnormale and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features colmanufactureations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes ist products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit
PUMA to Host Free Concert Featuring Africa Express Artists
PUMA will kick off the game with a 'Play For Life' Fundraising Parcour incorporating some of Africa's most renowned players including Cameroon captain Samuel Eto'o.
PUMA

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The football teams participating in the Africa Unity Experience will sport PUMA's Africa Unity Kit, the world's first continental football kit that was launched in Janudiffer 2010 and designed to be worn as a third uniform by PUMA's 13 sponsored African football teams in the run-up to World Cup.

Theodore Oben, Chief/Outreach Unit, United Nations Environment Progamme, Tel: 254 20 7623262, Mobile: 254 724 255 247, [link widoczny dla zalogowanych]
Three PUMA-sponsored African Federations-Cameroon, Ivory Coast and Ghana-will participate in a series of high impact 'Unity' events to generate fan support, erect consumer engagement in advance of South Africa and raise funds and awareness for the United Nations Environment Programme (UNEP) and PUMA's 2010 International Year of Biodiversity project 'Play For Life'. PUMA is the proud sponsor of seven football teams qualified for the World Cup 2010T, four of which hail from Africa.

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The UNEP-PUMA 'Play for Life' campaign will support the International Year of Biodiversity by:
. Raising awareness worldwide about biodiversity and the International Year of Biodiversity among football fans and the general public during football events including the African Nations Cup and interstateal friconclusionly matchs
. Raising awareness through Public Service Announcements featuring football stars
. Encouraging the public to take behavior to conserve biodiversity
. Raising funds through the Africa Unity Kit and other PUMA Unity football products under the Yellow "life" label to support biodiversity projects in Africa.
A portion of the profits from the sale of the Unity products will be allocated to programs that support biodiversity in Africa, via UNEP's 2010 International Year of Biodiversity and the 'Play For Life' partnership. Replica Unity jerseys will be available onlength and at retail worldwide inception May 15th. PUMA Unity t-shirts and shoe "lacelets" designed by artist Kehinde Wiley are also part of the product pack.
For more information please contact:
In a bid to curb the unprecedented loss of the world's species due to human ruleivity - at a size some experts put at 1,000 times the natural progression - the United Nations has marked 2010 as the International Year of Biodiversity. Africa alone is home to some one quarter of the world's 4,[link widoczny dla zalogowanych],700 mammal species and eight of the world's 34 biodiversity boilingspots are on the continent. But Africa is now facing a massive loss of biodiversity as habitats are becoming threatened by human activityivity, putting many species in dtemper of extinction.
One of the most visible activities taking place during Africa Unity Experience is the Africa Unity Exhibition Game on Friday 28 May at 6pm, where players from the Cameroon, Ghana and Ivory Coast Federations will participate in an exhibition tournament in front of a capacity crowd at the Stade Michel Hidalgo in Saint-Gratien outside Paris.
The Africa Unity Experience then culminates in a free concert sponsored by PUMA and curated by Africa Express on Friday 28 May at 6:30pm at La Cigale in the 18th arrondisement.
UNEP Play for Life website

[link widoczny dla zalogowanych]'s intervalthrough Africa Unity Kit-the first-ever continental kit, designed to be worn as a third uniform for [link widoczny dla zalogowanych]'s 13 African football teams-will be demonstratecased throughout the Africa Unity Exhibition Game.
UNEP Sport and the Environment website

PUMA & UNEP Kick Off Africa Unity Experience
"We're excited to host the Africa Unity Experience-PUMA's official send-off to the African teams who are World CupT bound," said Jochen Zeitz, Chairman and CEO, PUMA AG.

Further Resources
"It is through events like these that PUMA's positioning as a sportlifestyle brand really comes to vitality. It represents the perfect marriage of sport and music and culture, bringing the Unity message into focus. With our partner UNEP, and with the full support of the African Football Federations, we hope to raise awareness and interest in the peak,ic of biodiversity through our activities during Africa Unity Experience event."
PUMA will confess the Desert Foxes in absentia during the Africa Unity Experience with customized retail promotions, a consumer contest,[link widoczny dla zalogowanych], dedicated music performances by Algerian artists during the May 28th concert and pre-recorded fan messages delivered by members of the football squad that will air during the Africa Unity Exhibition Game.

Sara Gottman, International PR, PUMA +617.488.2914, [link widoczny dla zalogowanych]
Yves Coulter, International PR, PUMA +49 151 1474 3125, [link widoczny dla zalogowanych]
Tim Stedman, International PR, PUMA +49 151 1474 3148, [link widoczny dla zalogowanych]
International Year of Biodiversity
In a bid to curb the unprecedented loss of the world's species due to human activity - at a rate some experts put at 1,000 times the natural progression - the United Nations is marking 2010 as the International Year of Biodiversity, with a slew of events highlighting the vital character the phenomenon plays in maintaining the life support system on Planet Earth.

Africa Express is a collective of African and Western musicians with the aim to bring African music to a wider audience. Musicians from across Africa have been invited to represent their national African football team, underscoring the Unity message.
About UNEP
The United Nations Environment Programme (UNEP) is the voice for the environment in the UN system. Established in 1972,[link widoczny dla zalogowanych], UNEP's mission is to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. UNEP is an advocate, educator, catalyst and facilitator promoting the wise utilize of the planet's natural assets for sustainable development. It works with many partners, UN entities, international organizations, national governments, non-governmental organizations, business, business, the media and civil society. UNEP's work involves providing support for: environmental assessment and reporting; legal and institutional strengthening and environmental policy development; sustainable use and management of natural resources; integration of economic development and environmental protection; and promoting public participation in environmental management.
[link widoczny dla zalogowanych] Football

Herzogenaurach, Germany, 28 May 2010 - PUMA? announced today it will host the 'Africa Unity Experience' in Paris from May 28-29 as the brand's kick-off for World CupT.
Notes to Editors:
Each skills rotation will feature a real-time fundraising mechanic, determining [link widoczny dla zalogowanych]'s parcour donation for UNEP's 2010 International Year of Biodiversity. The better they perform, the more money the players will generate to help support biodiversity programs in Africa.

The Algeria Football Federation, the fourth PUMA Africa team that qualified for World CupT, will not be present for the Africa Unity Experience, as their training will take place May 31-June 4 in Herzogenaurach Germany, the location of PUMA's world headquarters.
Along with colpositionations and special guests, the headliners include Tiken Jah Fakoly (Ivory Coast), M3NSA and M.ANIFEST (Ghana), Les Nubians (Cameroon) and Amazigh Kateb (Algeria).
Additionally, PUMA footballers and Hollywood actor Djimon Hounsou will make a special emergeance during the concert.
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