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goes straight to your perfectly targeted buyers. If you're not sure what magazines would be best, there are some easy-to-use periodical directories found in most reference libraries. The best directories of magazines are Burrelle's Directory of Magazines (800-USMEDIA), Bacons (800-621-0561) [link widoczny dla zalogowanych], SRDS (800-851-SRDS) [link widoczny dla zalogowanych], and Oxbridge Communications Standard Periodical Directory (800-955-0231). If you can't find the exact targeted magazine filled with the eager-to-buy-your-product subscribers you are looking for in any of these directories, the publication doesn't exist. You can find any industry - and all the magazines that are sent to that industry - in under 10 minutes in these useful directories.Catalog houses earn a good portion of their revenue from the sale of their lists. Call the catalog and ask for their business office, then ask who handles their list sales. Almost all catalog houses sell their lists. Catalog houses can be found in the Catalog of Catalogs from Woodbine House Publications (www.woodbinehouse.com; 800-843-7323; $28.95 PPD) [link widoczny dla zalogowanych], and The Directory of Mail Order Catalogs from Grey House Publishing (www.greyhouse.com; 800-562-2139; $250).Trade associations are usually an excellent source of mailing lists. Better associations always list the industyilai:
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