Enterprises to become the dark horse _4483 -

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Enterprises to become the dark horse

Their industry, they have to like . Although the Ma Dingyi own industry, in line with Lao Telao classical location theory. Followers may be easy for the industry in size than those defined, but the industry definition of the position in the minds of consumers is very difficult to change. 2 search segment of the market most of the black horse do not define your own great industry, but define your own small business. Their products are neither all the mass market for the industry, nor for the highly fragmented market, but for the segment of the market. China's mass market is highly saturated,[link widoczny dla zalogowanych], highly fragmented market capacity is also small, it is precisely the growing segment of the market. This is the dark horse of the hopes the next few years. The size of the next segment of the market,[link widoczny dla zalogowanych], may be able to mass markets, as it is now supporting several giant companies. Segment of the market's growth, not only aspires to be the dark horse should arouse the concern of the enterprise, it should be still buried in the mass market is increasingly carved up the white horse's attention. 3 Why is concerned about the concentration of the microwave industry, there is no dark horse industry? Because the industry is already highly concentrated, Glanz occupy more than 60% domestic share, and up annually a break-even point to mention, making the later ones daunting. The industry concentration is not high, dominant companies to build barriers to entry are not high enough to subvert the leader became an easy task. 4 powerful boost effects of each of the media with the strong dark horse is closely related to boosting the media, it is a strong boost with powerful media, the dark horse to establish a brand in a short time, rampant world. In China,[link widoczny dla zalogowanych], a dark horse in fact difficult, hard by the black and since, become a real horse. Because only a white horse, to have a true market position. (Liu Chunxiong) I feel the need to splash out a little cold water: do not form a new Now talk about not to buy the brand? (4) years after the enterprises to achieve? (5) how to achieve their goals, businesses rely on (competitive advantage) to achieve goals? (6) Enterprise rely on to make money (profit model)? (7) business is divided into several stages to achieve goals to go? ( Super

The first step from where to start? and only the last step is the In other words, the implementation of the premise that there must be a clear strategy, that is, to understand that There is no clear strategy, the implementation will become meaningless. Today, some domestic enterprises cover the confusion stems from this. Strategy can be said is that a number of years after the positioning of the enterprise, rather than this year and next year's survival and development; is complete to find the product differentiation point of view, rather than simply to produce homogeneous products; is stressed brand's characteristics and personality,[link widoczny dla zalogowanych], rather than on the product's features and price; is through low-key (quietly) After a clear corporate strategy, take a long time to conduct market research, new product definition, new product development. Therefore, the amount of product development strategy, usually 3-5 years in advance. So I feel that for domestic enterprises, are now talking about Because we are different from the stage with multinational companies. I still think we need to learn is the most multinational of 15 years (or 20 years) ago was done in China. At that time they focus on staff training, focus on corporate culture, focusing on education, professional ethics and integrity, focusing on corporate strategy design, focusing on infrastructure construction. After 20 years of multinational corporations can be said that the effort has completed the first phase of the mission, and today is no longer behave to (annually) to all managers involved in strategic design,[link widoczny dla zalogowanych], because the , and Therefore, such a view: At present, Chinese enterprises need is strategic, multinational companies need more of a (Gao Jianhua)

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