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What is the duty of fashion advertising? Is to promote new product or brand publicity style, it is the message or emotional expression, or both? Phoebe Philo view, advertising in the most basic need to play the role of, so in two successive season Cline AD,[link widoczny dla zalogowanych], products are the only protagonist. A new season advertising models although uncover face (respectively is new mould Sigrid Agren and 1990s old mold Emma Balfour), but still contracted, besides the background picture outside wall and female model have nothing, the viewers eye natural stay in sunglasses, coats, handbags and above. And that's exactly Juergen Teller iconic photographic style, along with the gender natural, reductive real.
And, like Cline many brand choose to use the most purely way commercial shooting, posture.i standing in simple nothing before the white setting wall, put a cruel cruel posture. Alas, for example by Marcus Piggott palm with Mert Calvin Klein lens of black and white Collection advertising, model Lara required a completely black dressed, swept past the sexy stunner impression to the person. Miu Miu is gave four young model performance new series of girl feelings, young idiosyncratic mainly through downy colour appear, mint, rose, wistaria and clove foil models are fair skin. If the Calvin Klein Miu Miu and minimalism advertising conforms with the brand image, Versace surrounds do has some unexpected. Mario Testino filming Iselin Steiro and Selezneva two, as though Donatella Versace surrounds success portrays the future socialism new series, outstanding geometrical clipping and space feeling detail, but hoar tone for this once with baroque costly famous fashion house it was rather too cold.
In the black and white advertising, the most interesting, when is the famous artist BottegaVeneta under Robert Longo lens. Inspiration from the 1970s, "Men in the for" series, the model in photographer lens of transfer under dynamic up and thoroughly the brand image of the quadrature in the past alive many compared. Always like in advertising retained part of tong qu Stella McCartney (her past advertising who have arisen bambi), this season and British artist Barry Reigate cooperation, Reigate notoriously dark style famous, but the hand-painted, fat but can seldom lovely cartoon letters, lovely pumpkin, spiders, and hats, for Natalia Vodianova gray attune plane as graces many.
The environment is novel,[link widoczny dla zalogowanych], the most beautiful ads charming atmosphere
For most fashion brands, however, "beauty" is still their ace appeal. Stylist is willing to bring out the best show consumer, this probably explains why XiuPian skill duo Steven Meisel and photography Mert Alas and Marcus Piggott arranged most of the big-name advertising filming work (the former Louis Vuitton took Dior,[link widoczny dla zalogowanych], Prada, the latter works and included Gucci, Bulgari, Givenchy and Miu Miu), and the technique of relative natural old-line photographer Peter Lindbergh was almost deserted. From another point of view, digital photography style are already contemporary advertisements the trend of The Times.
Bulgari Julianne Moore in advertising reach a wisp of and childlike kfir instead of on one season parrot become her latest "revolution. Alas and Piggott chose a between classical room as a shooting location, and in the post production for screen adds a painting like the texture. Colour is always the men of strengths, in the group of mould Givenchy AD, red suit, the color of camel's hair coat, models of pink hair on a blue background under the structuring gutty beyond the realistic beauty, while in Gucci desert advertisement, clothing and environment brown and golden tone and the blue sky also become beautiful combination. The desert is no stranger to Gucci, perhaps you still remember Tom starting period similar themes of advertising. Alas this season, with Piggott will lens in marrakech sand, wearing leather and boot and heat is famous battle Raquel Zimmermann, her the already slender legs after Angle of modification and later embellish realized fashion illustration ability some perfect proportion.
The environment of modern fashionable dress photography and greater impact, so more and more photographers studio,[link widoczny dla zalogowanych], go out like to shoot. Inez vanLamsweerde and Vinoodh Matadin will always be the best works Yves Saint Laurent left, this season two performance nor disappointing. Even if shooting location relatively before a few season simple -- Paris Clermont - Tonnerre hotel (namely YSL holding company headquarters of Artemis of stair,[link widoczny dla zalogowanych], but have) Werbowy patrolling,[link widoczny dla zalogowanych], natural Daria supermodel saves nine. In addition,[link widoczny dla zalogowanych], advertising typesetting also passes elaborate design, two photo always together appear, pay attention after discover not hard, two photo Werbowy wear is actually the same set of clothing, only is clothed with coat and take off your coat and difference.
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