Converse - China Strategies _4799 -

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Converse - China Strategy

We can say absolutely not allowed to have a big strategic mistake. Now, our company is operating in a sound science. We have to make any market action, will be a large amount of market research data based on scientific evidence and after the team's experience and leadership wisdom to decide. Our criteria is to attach great importance to the market, always grasp the pulse of the market, always guided by the market. Reporter: Converse as an international brand in the Chinese market the success he and Li Localization doors are inextricably linked, Converse's localization strategy is how to implement it? Patients with portal is how to solve some of the localization process conflict? Guo: even the best brands, products, if not in accordance with local customs, economic conditions make suitable adjustments, will be like the South to the North into a trifoliate orange, like son, acclimatized. Converse as an international brand, to enter the Chinese market, the same need for Localization. Yu Sheng's localization strategy, the first localization of talents. Converse sales market in the first-line almost all the mainland cadres and personnel, including myself, was the mainland. Currently, Yu Sheng cadre structure is 4 / 5 from the mainland, Hong Kong and Taiwan and overseas,[link widoczny dla zalogowanych], accounting for 1 / 5, so that the personnel structure is reasonable. Since the localization of human resources has been achieved, and that / Si corresponding concept of localization,[link widoczny dla zalogowanych], the localization of management is a natural thing. Proved the localization of our operation is successful. Localization of the implementation process in the conflict, our solution is: Let the facts speak, right or wrong to let the market have the final say. Yu Sheng, the atmosphere is very fusion, a relatively small movement, and I am a firm advocate of the concept of family culture in which also played a conciliatory role. Without him, I 1 are for a common goal together is to strengthen and expand the Converse in China. , Li r] Now open another channel, launched a CoN \, ERSEALLSTAR stores. This can be said is another major strategic move Converse,[link widoczny dla zalogowanych], has attracted the close attention of the industry, can talk about it? Guo: Converse in the Chinese sports market has been on track, steady growth each year, in order to expand the brand, expand the space, I put a core product CONVERSE - ALLSTAR out to open another channel, launched CWERSEALLSTAR stores, and more casual eye fashion jewelry. 0 / E | SE-L_STAF Jumper Classic canvas I minced meat into a ALl_STAR Kyu; ∞%,-L_sTAR at C: (3 ', IVER, .. ~ EALLSTAR special Q:: t,, tvERSE ~, and 00 Pu J \ Wang San IS_R old Monopoly set s of young casual fashion, this is two fundamentally different product lines. Reporter: 0ERSElsT § Sou jO _ Pu, Yang Guo said, E capital: oM in lSR Secretary: Emma at Ec Meat International brand of cultural resources, promotion in the market can also be shared with. However, o0 old SEls_ra at BU; E = Mei Pan Gen join their resources can not be shared. Marina Qi strong evidence of success of the enterprise's \view: The first state is doing product. s = a state is to do service. The third realm is to spread ideas. Marina Qi is a good set of rules on the copper international brands. Marina Qi 1I sports brand with the Performing Arts opened 『Ming The first generation of rich content .= 璺 Aug.2003 River. the only sports brand (TAYL0RALJ-s1_AR All-Star is known as the classic canvas shoes, canvas shoes, even the Rolls-Royce,[link widoczny dla zalogowanych], became a symbol of the spirit of American culture. In the year's most 1't shoes European consumers vote, CONVESEALLSTAR ranked classic shoes seventh. 1992 CONVERSE discretionary Baoyuan o2001 Chinese market in the company established a new Division to Bao Yuan Yu Chengong the same strain of financial and human resources structure cQNVER5E comprehensive brand and product promotion. After + years of cultivating China's sportswear market secret agents, c0NVERsE into tI sports brand became the top few,[link widoczny dla zalogowanych], become the heart of the young group Velvet Flag ∞ DL most of the sports and leisure brands. end of last year ∞ N, 『ERsE stores, more than 400 counters throughout except All provinces and cities outside Tibet, and for 5 consecutive years of high double-digit percentage of rapid growth. po

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