Behind the success of Nike -

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NIKE 1980 public offering of 200 million shares,[link widoczny dla zalogowanych], NIKE Sports Research Laboratory in the State of New Han Puxia Exeter City was established. The number of employees increased to 2,700 in revenue of 200 million 6 thousand dollars 9 million. NIKE 1981 New York Marathon players AlbertoSalazary rewrite the world record, Nissho and the United NIKE NIKE Japanese companies established in Japan. When Nike triumph at home and abroad for the time, the same year Paul. Philemon in the United States founded a company called Reebok shoes company. Reebok turned out to dark horse stance, launched the new layout and design, a strong athletic shoes, has successfully swept through part of the market.
In 1987,[link widoczny dla zalogowanych], Reebok to 991 million more in sales, 30% of the share of the market in one fell swoop board chief and the throne of [link widoczny dla zalogowanych], Nike Zeyi 597 million 18% of the share placing him behind.
One after another power source to the Nike Innovation to glory by the success, despite the August 2005 Europe's largest sporting goods maker Adidas completed the largest acquisition in the history of the industry - to spend three billion U.S. dollars acquisition of Reebok USA, However,[link widoczny dla zalogowanych], Nike, Nike will only be more convinced that the challenges to become Nike.
Provocative in order to counter the door Reebok, Nike work hard to spend much on R & D of new products designed to bet a huge amount of funds, the most compelling is the praise of the classic late 80's "gas Shoes" (TheNikeAirShoe). Nike shoes air until the early 90s was officially listed, and received an unprecedented success.
The mid to late 80's, Reebok under the eyes of Henhen a lecture at the [link widoczny dla zalogowanych] of this hegemony, so that Nike once again suffered the humiliation of the market, but also once again strengthened the core of innovation and continuous product development the main strategy.
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