Health wine have listed first five off _3478 -

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Health wine over five listed first off

According to incomplete statistics, every two days will have a new national health-care companies have joined the wine industry. Health wine investment boom continued in 2007, is expected to heat up. Effective co-planning agencies, have received almost monthly health wine business phone, asking how to do health wine marketing.

inquire health wine business types are manifold, ranging from traditional liquor and pharmaceutical health care products companies, but also holds a secret or patent of institutions and individuals, and even animal and plant breeding institutions. They are Chinese and the rapid development and higher profits in the industry, eager to rely on health wine overnight, but most companies are very vague understanding of health wine.

China top planning body - combined effective planning that have been before the public health wine taste, quality, selling points, five off the mentality and talent. This five clearance is the basis of product sales, can not be ignored. If the foundation, well, like the construction of buildings on the beach, the dream the greater the disappointment.

first hurdle: the taste off. Changyu wine three whip, brand and effectiveness are good, but the performance of slow growth, which is a major cause of poor taste. In contrast, cool light taste to become a leader - one of fresh wine, magic of success. Health wine to meet consumer taste first, rather than effect. Many health wine companies believe that their products are well-known universities in China jointly developed a patented product or a traditional remedy, efficacy is very good, certainly no problem in future sales, but often overlooked element of the health of the first wine: taste. In today's health-care wine, the wine first, and not medicine. Taste (not efficacy) were the most important factor in buying again. Efficacy is not reflected in a short time, you need the test of time. But the taste, but off, it will immediately lose the market opportunities.

health wine taste from the base wine, taste, degree of alcohol and sugar content and other elements. By soaking the general health wine from liquor, wine quality is particularly important in any case can not make good wine, alcohol, health wine come. Taste to be elegant, Smell is not too strong, can not have odor and flavor, the entrance to foam. Alcohol is generally not more than 35 degrees, but the gap between regions greater flexibility to adjust according to degree of alcohol sales area. Most health-care wine has sugar, but sugar is not too high, at least not feel sticky throat. New listing, taste must be tested, not just by the business leaders to determine texture. Their own subjective judgments of product preferences, to determine the result is often a considerable error.
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the second hurdle: quality. 2005 will wine, turned out in the country and the CCTV on rum running on thousands of funds, and ultimately short-lived. Wine will have many reasons for the failure, but the quality, but off its deadly reason. 90% of the health alcohol or drug test did not pass the Ministry of Health, Bureau of Certification and also not in accordance with GMP standard. But the company's quality standards can not be reduced, quality is the life, loss of quality, companies are gone life. Inferior liquor, pigment and other raw materials is determined not to use, the wine should be clear, turbid, and foreign matter can not appear. General corporate wine quality itself is not vulnerable, but the packaging easier to ignore. Mifengbuyan, labels fade, the label from the side, etc., though they are small problems, but the impact of its consumer confidence, it will become an obstacle to sales.

Third off: selling off. Yimengshan Scorpion wine is full of old revolutionary base areas of specialty, in the absence of a clear selling point before, and always get out of the mountains. Through effective planning comprehensive packaged together to determine the selling point for the Chinese Scorpion first wine, function as: Health wine competition, similar products, there is no accurate positioning and selling points, it is difficult to become the show late. Selling point may come from health advantages of wine itself may also be psychological feelings from the target audience, but also may come from value-added products. If the poor planning of their own, looking for a professional planning company is a shortcut. health insurance Bo Rui Li City liquor earlier pipe line is to have five off.

fourth off: mind off. The rapid development of health-care wine is high-profit business, but health wine, after all, at an early stage, the investment payback period longer. If the lack of market awareness training, no stamina to fight the ideological war preparations as early as possible out health wine industry. Health alcohol consumption among current relatively narrow, health care consumption of wine only 1% of white wine, many people need to guide the market. Market education requires a lot of money and time, quick success can only be Banded. Education is not a good market alone bombarded with ads, it is difficult to open the market. There are many enterprises in the product immaturity, when the network is not sound, for error running TV ads in the CCTV, the fundamental reason is that the wine industry of health is not clear. Jizao psychology, marketing strategy will lead to mistakes. Combined effective planning that the new health wine business step by step, do the market a solid, basic work is done, with high-altitude advertising, will be even more powerful. Health wine market, although slow to start,[link widoczny dla zalogowanych], but relatively liquor, the product life cycle to be much longer.

fifth off: human relations. Now do the market, talent is the core competitiveness. Even the best products, not an effective fighting force, it is difficult to sales success. Health wine different from white wine, more refined operation of the market and professional, higher professional requirements for talent. Old wine in new businesses rely solely on health-care personnel, difficult to achieve. Effective co-planning advice, the use of airborne lead professional army, the formation of complementary team. Please do professional marketing consultant counseling, but also improve the professional competence of the good law professionals.

Han Liang, China top planning body - combined effect (Shandong), general manager of marketing planning agencies, national leading food marketing experts, an expert member of Institute of the Chinese market, China Brand Research Institute researcher. Liang Han-led co-efficient planning agencies, to focus the rapid development of private enterprises in the country known for actual combat.

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