2010 Zhejiang Brand Festival to create a big brand -

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2010 Zhejiang Brand Festival grand opening
2010 years 10 at 9 am, Hangzhou International Conference Center.
In the exciting sound of drums from
2010 Zhejiang Brand Festival to
is also a star-studded guests: Vice Governor Jin Deshui, Zhejiang Province, Zhejiang Daily Group Chief Editor Li Dan, Zheng Zhejiang Federation of Industry and departmental level inspector Meiji, guests.
said (see P50).
Brand Festival announced the .)
In the morning forum, Zhejiang model year on behalf of all the brand Lee Group President Li Jianhua, kitchen utensils, too, President Mao Zhong-Qun, Wahaha Group Planning Minister Kim Sun Star office made a brand experience to share.
Morning and afternoon keynote speeches and high-end forum for dialogue by the composition.
Inspector Zheng Zhejiang Federation of Industry and departmental level dialogue Meiji presided over the morning.
brand strategy expert Li Guang Dou, Wu Xiaobo, vice president of Zhejiang University of Management,cloth headbands, the Silk Road Group chairman Ling Lanfang, gold Ham chairman Shi Yanjun, Fu Hing Group chairman Wang Yulin, outer space, chairman Xu Hainan, Ego Group Chief Operating Officer Songbing Chen, Rookie Group Chairman Shi Jihong, etc., around the viewpoints clash, demonstration come
Near noon,personalized caps, Zheng Zhejiang Federation of Industry and departmental level inspector Meiji,
rumbling drums resounded through the hall, the venue of all the guests stood and applauded.
Forum in the afternoon, well-known marketing expert Yu Lei, Yue, President Chen Baokang jewelry, Zhejiang Industry & Trade Co., Ltd. Chairman Wu Rongren Ice fang, deputy party secretary of Shanxi Xinghua Li Chunming Fen Ltd., Shanghai fold into an advertisement company General Manager Lee gave a lecture and the other point of view the collision of a high-end dialogue.
Jin Deshui: Seize the brand the
Reform and opening up, Zhejiang community development, caused a national and global concern.
the spirit of private enterprises in Zhejiang Province is the most difficult, which is the driving force of economic development in Zhejiang.
2010 in Zhejiang Province in the first large-scale industrial added value is expected to break one trillion yuan mark, and the total profit of industrial enterprises above designated size is expected to reach 3,000 billion yuan.
compared to 1,000 billion yuan in 2005, more than the size of the total industrial profits in 5 years this figure rose by twice the net.
Since the Eleventh Five-Year Plan since the total number of private enterprises in Zhejiang Province from 2005 to more than 4 million expansion to more than 6 million this year, a net increase of more than 2 million, an increase of more than 50%.
the achievements are hard won, must rely on private enterprise in Zhejiang.
Zhejiang from unlicensed to licensed, licensed the brand name, brand name international brands, this is not the expert, the Government set is generated by market consumers money to vote.
good reputation, much of the product is the brand to buy.
We should pay attention to brands, brands that we caught on to seize the
Brand in Zhejiang Province as a whole attaches great importance to work.
to form a group in recent years, Zhejiang Province, famous brands and brand-name products, not only the products and services to enhance market competitiveness, brand economy and the emerging role of the brand image of the province's social and economic development and social progress of played an important role in promoting and facilitating.
Zhejiang Province, there are three thousand pieces; first in the country the total number of well-known trademarks, Zhejiang Province, China has accumulated to obtain 358 well-known trademarks.
To strengthen brand building, value-added products and enterprises to improve the international competitiveness of an important way, Zhejiang Province, the objective requirements of economic transformation and upgrading, but also to create
Although Zhejiang enterprises and products are now mostly in low-end chain, value chain, low, and the enterprise value-added products is not high, but in recent years the scientific development concept deeply rooted in Zhejiang Province, through structural adjustment, change the mode of development, transformation and upgrading, etc., Zhejiang's economic development with remarkable results.
Zhejiang is from the original mechanism, strive to create a big brand era, to accelerate economic transformation and upgrading of Zhejiang and make new contributions.
(According to vice governor of Zhejiang Province Jin Deshui in the
Do talk about brand stories
Well-known brand strategy experts Guang Dou
Old Chinese in nation-building has more than 10,000 at the beginning, after 30 years of development, we look back, many old and famous have been dying, and why? So, do the brand to the times,promotional clothing, I concluded there are four points: first, the target precision of.
You have to understand that your brand is sell to the; second, the image of internationalization.
30 years have passed and you have the times; the third, the brand younger.
mother used your product, Grandma in use, the daughter also used, that is big treasure cosmetics, but also be acquired last fall; the fourth, terminal refined.
present era ones devour the small, fast fish eat slow fish, this world is born of the dependent variable, so the brand must have the courage to change.
Me give an example - hillman, it is now Asia's largest maker of mattresses.
sell milk sold is healthy, the temptation to sell perfume is sold, selling sexy lingerie is sold.
Also, selling mattresses sold are healthy sleep.
We re-Xilinmen brand integration, to create an international atmosphere.
International Fashion Bed positioning was our consensus.
But companies should be aware not only advertising, of course, have to do third-party verification - to find the right voice, this slogan will be effective.
brand communication is very simple: the international superstar Gong Li is known, among consumers with high visibility and reputation.
no matter how long, she will only get mellow, such as wine, does not intoxicate, but tempted.
Gong Li Xilinmen international image and positioning coincides with the international trend of bed.
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