vibram five fingers kso Seven issues for electric -

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Seven issues for electric car companies Interpretation

BAO Total Hi:
First of all Thank you for your busy schedule to read this letter!
Please allow me to introduce myself and explained the origin of this letter!
I LYA, HZLR marketing planning advisory body to the Chief Consultant, Planner (also issued with this letter, too, some of the other on my introduction, BAO can always find out.)
in Henan branch of your company has a marketing staff called LBY, is my former colleagues, my students can be considered, and our personal relations are very good, we always maintain close contact, whenever I have time to talk he will to attend. Problems usually encountered in the work he would call and I discussed, this letter is also reflected by the LBY to me some questions about your post and felt the pen! LBY join your company in particular is responsible for sales in some areas of Henan market work, met some very difficult aspects of marketing, I would like to use a relatively objective and scientific point of view, describes the total to reflect the BAO to you make adjustments when making reference! From my point of view: one is right for LBY help improve the care and the second is through this letter have more contact with some such as the total entrepreneurs like BAO friends to expand my horizons, but to me personally upgrade of help!
other will not go into to talk about specific LBY information provided to me and some of my judgments, analysis and ideas!
(at the outset that, because I was not deep enough understanding of your company thoroughly and comprehensively, together with a single source of information,[link widoczny dla zalogowanych], will inevitably lead to misjudgments, the following may be of any views and opinions with a certain degree of subjectivity and one-sidedness, hope understanding!)
the main content of the information is as follows:
First, your company Henan market price system is not scientific, there are different prices between agents to suppress the phenomenon, to the end market, especially the rural market price difference is too large, At the same time market prices for the township planning company does not have the appropriate resources there is no corresponding match;
Second, marketing efforts (especially marketing) is too weak, lack of promotion strategy, a channel mode fuzzy, there is no clear mainstream channels, serious conflict, each agent appeared at all levels to compete for customers with the phenomenon of price leverage;
four, sales policy is not clear, there can not most of the problems the customer's marketing staff in the hands of first-line address the phenomenon, resulting in problems dealing with the slow increase in customer complaints;
five, the market center of gravity, and the company's corresponding mechanisms, institutions do not adjust with the market down, a Sixth, the management of scientific process, a p> VII unscientific single pay structure, leading marketers of income are not satisfied, there marketing team's morale is not high, staff emotional instability;
LBY over seven o'clock is the information provided, the following specifics of our analysis: a, on the price:
We ZA prefecture-level city located in the agents,[link widoczny dla zalogowanych], while also set up agents in the county, and from Zhengzhou branch delivery, the price the same. Two cities belong to the same level of agents, but in order to snatch the terminal (township) between customers and use price as the main weapon to get more customers resources, bound to adjacent large price differences between customers leaving customers to complain or even abandon us when we die! The availability of rural market prices are not uniform Yishi apparent contradiction, the other company's products because of our positioning ZA relatively high, resulting in the high end price, and the township in which the difference between the average price of a larger market, enabling customers to feel our prices are not competitive or in the relative disadvantage, so that our customers will have a negative thought! Of course we can not separate whether the price of a competitive advantage to talk about price, but to the system to see whether the allocation of other resources we can form a strong support to prices, such as our own product quality, configuration, style and whether the has a unique competitive advantage, plus other promotional resources to support the dissemination of resources and services are fully integrated in place, so even if the price advantage is not obvious, we can cover it up. But now we have ZA in the allocation of other resources, less than!
Second,[link widoczny dla zalogowanych], on the promotion:
The information provided in accordance LBY, ZA's Henan Province for our market, especially rural customers, the company where promotion is relatively weak! 5 kinds of normal by the promotion tools: advertising, sales promotion (the promotion), public relations, personnel, direct marketing, general business 3 commonly used tools, advertising, promotion, people. ZA we currently do how what? Advertising investment is a long-term behavior, we will not consider. Personnel we have (As for Leaving aside the effects did not play), that is marketing it! To promotional items for specific customer requirements township to shade tent, information is also fed back to the company, but the company has yet to move, resulting in customers complaining! Of course, as a business manager, will take into account in the allocation of resources, many factors, such as input-output ratio, sales, profits, cash flow, but after all the requirements of customers, but points to our brand communication and can also play a role in promoting Therefore, we properly meet the minimum requirements of some customers is normal! Because we are ultimately the behavior of any extension to meet customer needs to solve specific problems arising from sales, to solve specific problems mean that we take the initiative,[link widoczny dla zalogowanych], the development trend of the market have control over! For the Promotion Steering Commissioner to deal with the promotion or marketing issues! Meanwhile, the promotion of end customers is our resolve to do a good price As the number and cost of promotional expenses borne ways to make adjustments based on market conditions, even if it costs so that customers can also take part, but we can not delay the customer's problem is not resolved! It should be emphasized is the need to carry out promotion strategy, rather than to meet customer needs. In addition, we ZA promotional products for the management of the company is not very scientific, causing a lot of waste, the overall emphasis on looking cause BAO!
In summary, the promotion of the terminal if not handled timely and effective strategies in place or properly, will lead the work of our field marketing staff to carry out more and more difficult!
Third, on the channel:
many of us are aware, businesses are so commonly used channel model are several: 1, multi-level agents, as is now the mobile phone industry, first provincial generation (a) is to re-generation ( II) or even the county on behalf of the (three), and finally to the terminal (four) sold to consumers as part of each level along the price increases as profits. We call this long channel; 2, single-level agents, such as household appliances, from the ground level directly to supply to customers (a) who will then supply terminals (two) for sale to consumers, and even directly from the HyperTerminal manufacturers getting goods sales (Gome and Suning, etc.), we call the short channel. In the last couple of years the electric car industry, some companies adopt this model and shipped in a very healthy! 3, no gap channels, such as 98-2000 on the TCL and the current brand apparel industry (apparel industry first, self second, to join proprietary), available from the enterprise directly to the terminal and then sold to consumers, we call it straight Control Terminal. In some of the electric car business has been using this mode of operation, but also healthier! This model requires the ability of corporate control, the systematic grasp of the market to be accurate, science-marketing system, or do it will be very tired!
of course, there are other forms of channel model, which we do not comment on the first model is good or bad, just that the mainstream companies to determine their own channel model, we allow the coexistence of multi-channel mode, but can not have serious conflicts! Now we
ZA channels in Henan market conflict arises: in the same prefecture-level city has two agents, one is a prefecture-level agency, in the positive development of the retail terminal (rural customers), this is nothing wrong However, the prefecture-level city in the administrative area there is a county agency, also in the development of the retail terminal. Both are from the branch delivery, enjoying the same price and other policies, so that the two resources to compete for customers playing the price war, although there is no serious consequences, but the line's marketing staff is very headache, unable to face the price difference between the end customers.
Originally, we can do: 1, ground-level agent development belongs to all of the administrative area of the retail terminal, a unified price of supply, and classification, county and township for the customers, according to the city level and the number of sales, given the different steps rebates or marketing costs, to reflect the difference in price, while there is the role of incentives! 2, ground-level agency to a customer designated a market town, ground-level agent is not involved in the development of this market, terminal work, let independent, ground-level agents to the county's customers at a flat price of supply, the county seat customers at the uniform price delivery to the terminal, but the county cost of customer rebates or market, we should increase the intensity, so we all get along a (Wahaha to use this mode).
We Henan channel model is not very clear, there has been conflict,[link widoczny dla zalogowanych], the situation is a bit tricky, if the spread continues, very difficult to control! In this regard, BAO total attention should be paid!

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