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Rise of the client: value-added services capable of deciding long-term value

in the Internet field, the client is In the modified model from a service industry evolved into a tide of change.
Xia Yongfeng | text

QQ, 360, Sogou input method, Storm video, PPlive, Thunder ... ...

to 2010, more than 100 million users The Internet has about 10 clients. If you do not consider the repetitions, the number of users top 15 clients add up the number of users, the total has exceeded the total population of China.
Clearly, recent explosive growth of Internet users and the capital market, fattening the client, co-created this miracle. Now those companies are doing the client, not tens of millions of registered users and billions of downloads, are embarrassed to say that they are doing the client.
According to incomplete statistics, the years have fought to invest hundreds of millions of dollars to the With investment analysts and even the In fact, over the past year, the Internet is increasing the client's player, there are 10 million the number of user-level
course, the very appearance of prosperity behind, many clients are facing bottlenecks profit, or even uncertain business model. Although many people in the industry began to identify in the Internet field, the client is improved from a service model evolved into an industrial revolution of the tide. But there are almost as many people as the rise of the client and the illusion of a bubble.
then, the true value of the Internet in the end the client where?
client value

guided by the flow of advertising money earned is a The ability of value-added services the client is the decisive factor in long-term value.
Xia Yongfeng | text

2010 年 evening of March 5, Tencent QQ, while the number reached 100 million line of people. This retrospective, June 2006, this figure is only just exceeded 20 million; February 2005, 1,000 million.
number of Internet users in broadband penetration and rapid increases in this context, the four years the number of users, such as the rocket shot up as a client, Tencent much more than one. End of 2009, introduced just over a year of 360 anti-virus announced the number of users exceeded 1 million last October Storm video also covers the user to reach 1.5 billion people monthly. I even listen to cool music, music box, at active users reached 600 million and more.
the number of Internet users in China in 2005, about 1.2 million people, the end of 2009 already reached 3.6 million people. 4 years, China has 240 million more Internet users, everyone has their own needs on the Internet. From chatting to download from the player to listen to music, from gaming to antivirus to store massive variety of Internet users in the Internet age specific needs, driven by one client, such as blower-like growth.
At the same time, the client has been more capital and attention, even if some of the vertical field of functional client can get the money, too. Such as the positioning image processing software can be cattle that received venture capital from the latitude and longitude million yuan investment; to provide network gaming Tour software fast acceleration, but also have long been invested, said the current annual earnings of 1000 million.
client why the development can be so fast? This may be because the client is really in the spirit of Web2.0 application mode.
like a one-way channels, each time a user made a request to the site, the site corresponding to the response given; and the client's channel is bidirectional, either user or network side,MBT Sito Ufficiale, can take the initiative to push information to each other. p>
technology, the changing patterns of different decisions, the client and the site in recent years developed a completely different way of providing services, and on this basis the relationship with users, and even business models.
client why the rise

the traditional sense, the client is divided into two kinds of fat client and thin client. Client since 2006,new Abercrombie, and gradually from the traditional stand-alone software (fat client), evolved into a great importance to the server and the client to contact the thin client. In a channel from client to server, and the former means that the end user, the individual; while the latter is the company, content, services.
Although it looks the same as before, the client software on the computer desktop as if it still is, a few shortcuts, but with 10 years ago, its core has already changed. Sogou input method, PPS, cool my music box, Google Kingsoft ... ... use of the Internet, these new clients to provide users of network storage and computing power, the server running strong, and the client terminal has become increasingly
the client, the Internet gives it the power, not merely in through the The client's overall service provided, although most of the work on the server, the feedback back to the user terminal via the network, but in the end the local storage and computation, but it is really different from other Internet client application origin.
the operation of Moore's Law, can make people more and more low prices, in exchange for more high-end performance, the client takes in the local storage, computing and even the bandwidth capacity, in large part as the user do not care about price. However, these capabilities are brought to the value of the client is particularly important.
to provide video entertainment services such as PPS Network TV, which uses P2P technology, when users browse the video, the user terminal has become the bandwidth of the contributors. Video site Youku, potatoes compared to, PPS by resources contributed by each user, can use much lower cost to provide services for more users.
the client in the user's local data analysis and storage, can the user back to the server when online. In the binding of the user, via real-time data collection and analysis, the client will be able to continue to strengthen their understanding of the user. Then, according to the different behavior of each user to provide accurate and personalized service, and personalized service to bring a good user experience, users can further increase the viscosity. For example, Sogou input method for registered members to ; 360 cloud killing, but also the entire library is on the server-side Trojan, users do not need to upgrade in the local, the latest Trojan to killing.
gathered in addition to client customers the ability to create a more cost-effective service model, the viscosity of the client is also very powerful. The Once downloaded, installed, relative to Web services have a natural advantage ─ ─ most of the sites can not be left to the viewer too impressed, if there is a better site, users will have a migration, basically there is no threshold can be statement. But installed in the computer, especially the shortcut on the desktop client, as long as no big problem, the user will always use. Some even meet the critical needs of the client user will boot directly from the beginning to reside on the user's computer - which allows users on the client traffic, PV as a standard, and the client and the use of installed capacity as measured by the number of concurrent causes.
As mentioned earlier, because the client connection the user is request. This allows the client has a more powerful direct traffic capacity and ability to interact with the user take the initiative.
client why can rise? These capabilities, I believe that is sufficient to describe the problem. In fact, the client is in network and computer technology developed to a certain stage, the trend of a more responsive application mode to play these technical advantages. On this basis, really good client, will continue to optimize the user end of the line occupied by the use of storage and computing power, in achieving its purpose, based on the user resources to minimize the occupation.
flow value outside

look at the client downloads, installed capacity and also online, people have lamented the influence of the client has unwittingly development to so large. Accordance with the normal logic to the client with the ability of this series of powerful, in theory, should give them bring a strong business value.
If you look at a company Tencent, the fact that it is. March 17, 2009, Tencent announced earnings, the annual income of 12.44 billion yuan, up 73.9%; net profit of up to 5.15 billion, an increase of 85.2%. Is still the fastest growing of its Internet value-added services revenues of around 9.53 billion yuan,Abercrombie online, an increase of 93.9%.
However, the vast majority are still profitable client base is still struggling online. Certain well-known client managers very reluctantly,MBT outlet, told reporters: , and then advertise on the site. with our clients about the situation a lot. Even if the user's expertise with the connection, but not all clients can naturally be translated into cash. Product development, expand the user, the game will flow into web pages or advertising pages, as the unity of the client business model by default.
PPS entertainment client more than 70 million active users, but even in recent years, substantial growth in revenue in 2009, has about 8,000 million to reach the scale - that is, about each active user year brings a dollar value. The premise of this income, or that it has dominated the top spot this type of client results. STORM another example, after the release of Internet strategy, the proposed monthly advertising revenue is expected to reach 1,000 million, which with its 100 million compared to the user's identity, it is some gap. And now the news is not true that the real per user per month as it brings a dime of revenue. Obviously, if the client can maintain the flow of such a low conversion ratio, and that this will be an end in sight of the business.
way everyone can think of, naturally can not be a good way. More seriously, if only to stay in a simple ad or a simple cash flow calculation stage, the model will be easy because the harm users bigger and narrow, Banded death. Now, a computer installed on each client ─ ─ from the input to the audio and video playback, from downloading to e-magazine, will do all the wiles of the popup window to guide you click on in order to earn a flow of income.
then the client is not a value is only so big?
Chris Anderson in the shaver. In order to get rid of the status of dismal sales, he sold a very low number of one million discount knife, a large number of loyal customers in the development, he began to try to knife and the Green Arrow chewing gum and other goods bundled. The knife as a
100 years ago, although this model has brought success to Gillette, but have their own limits, because the user base is bigger, the tool holder for each user must have its costs . However, the client can.
delivery costs to consider. Because the replication and distribution of products on the Internet, when users are more and more as each user will be getting lower and lower cost of the product. For example, I may take a year 50 million yuan R & D Security, if there are 100 million users , everyone should share 50, but if there is 50 million users, each person I get the cost of product is 1 yuan. distribution costs low. This led to an increase as users, single-user cost approaches zero. On the contrary, only a very low ARPU value, which allows the client to recover costs and even profits.
, of course, free itself can never be profitable, but like the possibility of cross-subsidies, as Gillette is forever. Pipeline being constructed by the Internet companies, products, users of complex systems, you need to find people willing to pay you, even if only 1%. In fact, Tencent has a very strong reason for extending the service force, because everyone needs QQ as a
Zhou Hongyi, said: Tencent, for example, just to have any value-added services to the purchase rate of 1% is enough. because the accumulation of more than 1%, effect on the out, accumulation of small. of clients because of different functions, in its own position, the user based on the analysis, the introduction of what kind of value-added services is particularly critical. This is different from the client to make the focus of differentiation. In 2010,Abercrombie Paris, some people have been increasingly aware of the problem. Become a money machine the client is shattered dream though, but the intensive era is just beginning.
such as 360 to lock the 360 charges the upcoming version of Meanwhile, 360 has also initiated the manual remote services. In its free client platform, 360 is based on demand, try to circle one another
this point, let us return to 100 years ago, why choose a green arrow gum Gillette as its mix of value-added products? The answer is there are many users of Gillette shaving-oriented people, and these people can breath easier things to pay. Then, the client's Previous 12 Next

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