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Dołączył: 30 Lip 2010
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Temat postu: How to select the right choice of dealers for thei |
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How to select the right choice of dealers for their own health product?
as a dealer, face every day is the product, dealer and hope that their choice of product is easy to sell, but the face of strange effects on the market now, the appearance and a wide variety of health products,[link widoczny dla zalogowanych], dealers want to get long-term development, it must study the market, find new market opportunities, and choose products with market potential to their own characteristics and needs of the community organically combined, careful thinking, set long-term, the development of choice.
do their own analysis of the situation
before an operation many dealers often feel I do not know what kind of products should be chosen, as if someone else is doing their own can do, but a little understanding will be found after question a lot, and my heart rang out, would play day, has not yet begun to fail. Why is this so? Is not of their own careful analysis of the situation is not clear where the strengths and weaknesses of their own making.
Therefore, when dealers in the choice of products to see not only from the product itself, and from an existing product structure into consideration. Dealer network according to their own advantage, choose the sales channels within the same advantages of complementary products, both to share the network edge, but also to make up for the lack of seasonal products. Or dealer to do before the good circulation, and now want products through a proxy to open up a terminal distributor of terminal networks.
short, an effective action is to be the first
in the
article was published in vPro management online | [link widoczny dla zalogowanych] com/darticle3/list.asp? id = 142510 | 50
products if the current market needs
select product, depends on its current market demand, rather than the potential market demand , the potential is the potential, if you developed a, well, you can sell the product out, if the development does not come out this potential demand it, then the product can only be stockpiled. So, even if the enterprise's investment strategy is given further concessions, and then attractive, must strengthen their position, or suffer fools only himself. by Bo Rui how selecting the right dealer, such as selection of appropriate management control together their own line of products in health? .
to health products, for example, a period of time to some of the new positioning, new speculation for some products appear overnight, can be a gust of wind over, it would not be a trace, dealers in the choice of product, or should have a broad market demand for products is the major consideration, as some treatment of common diseases, multiple, chronic diseases of the products, as long as the product is indeed reliable, strategy properly, can be developed.
products have a clear role in the choice of products
dealer, be sure to have insight into the development of future products, its role must be clear, only a clear positioning in order to have a clear direction of development. The dealer Do not just for the sake of low deduction rate, a large spread and loss of direction. Indeed, the lowest purchase, gift delivery, free returns, process monitoring, and so should be sent inviting, but compared to their core interests are product appearance, health products is now very competitive, if you select the products are not what are the characteristics, the future operation of the market will be extremely difficult, the best think twice, to say the least, if there are obvious advantages of personalized products, but also the advantage of people to feel the first time.
Honor Haihenuosi produced more than the first high-tech energy regimen of diabetes products, is that it is the main disease, and complications also disappeared. This should be the selling point of extraction is different, dealers and manufacturers through the cooperation should be a fan as.
product
greater room for maneuver and the product is now a highly fragmented market era, as a visionary dealers, choice of products on the market must have a space The act, this product is a profit to be made, and to develop sustainable, how the market is saturated, even if the failure is classified into.
which was returned to the previous principle, the company's products are other products on the market there is enough difference, whether it is from the function, or packaging, specifications and services, should have its own unique, so as to attract the target consumer groups. Of course, the ability to attract consumers to products more attractive to dealers in favor of the.
needs direction
dealer dealers in addition to passive manufacturers to provide products in the category filter, but should take the initiative, combined with their knowledge of the market and product insights manufacturers to provide consumer demand for popular information, which require constant attention to the channel network in the retail end of the dynamic sales, tracking and rapid response time, while helping manufacturers to jointly promote the development of products, which help to build cooperation between the two sides in the future partnership. In addition, some representative cities in the annual exposition of products, trade fairs, press conferences, the dealer should be market sensitive, conscious product information from touch, understand the business background of the dynamic, and ultimately choose the right product out.
In addition, dealers should be noted that now a lot of products, select products not only look at the product's features, but also depends on future cooperation with the manufacturers, because there are too many dealers, after purchase from the manufacturer manufacturers in the laissez-faire attitude to the state, so that dealers themselves completely toss, toss you to earn good, no good frustrating, it can only be considered bad luck, this election is absolutely no manufacturers distributors, in co-operation should be fully before understand the manufacturers can give help.
present, some manufacturers have recognized this point, and some manufacturers even set up a enterprises, they employ experts regularly conduct free training for dealers and timely delivery to the dealer for new information, so that dealers will not panic when they encounter problems, know that they are not alone, behind the factory as a powerful backing, not to worried about sales is not good, because the manufacturers will guide you how to operate, eliminating the unnecessary trouble
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