Ten to Watch in 2003 predicted _2986 Chinese Liquo -

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Ten to Watch in 2003 forecast of Chinese Liquor

liquor, as the output of a consanguineous marriage deformed children, noisy behind the crisis, the crisis is behind the innovation. Aspect forecast 2003 Top Ten Chinese Liquor Chinese liquor by a summary of the 2002 comprehensive wine brewing industry and to make all the signs of change is to the text.

First Aspect: The

The move to purge the market, protect the inviolability of Wuliangye brand value is the satisfaction of everyone is no doubt a good thing. But for the market, buy more than 30 brands of sudden death for the regional market, sales of blank out a lot of space. In 2003, these brands who left the market space occupied? Is the second wine, liquor or property? And liquor, wine, Guizhou, Shandong and wine, wine emblem eyeing, JLF, Liuyang River Nature will not stand by, there are numerous small and medium enterprises have seen this wine a market space, made a hard to grab market share. In 2003, this fat is the biggest competition for Aspect.

more than 30 liquor brands as sudden death, more than 30 natural wine bosses will not stand still, it must seek way out. From their Therefore, enterprises took Which famous Flower's Is Jiannanchun, Luzhou or Tuopai? Wine or two?

Second Aspect: Jin Jiannan can build on this, as a national brand

Jinjian Nan Department of well-known door, holding a high market to play, with strong financial strength and sound operation of the terminal opened the door to success. Performance in the regional market from its point of view, is undoubtedly the highlight of this year's most liquor brands. Combining the strengths of the marketing strategy is overkill on its head. However, the fuzzy Jiannanchun brand positioning, Jin Jiannan let the lack of brand value brand began to suffer from the landing suspected of speculation, which is a scourge Jin Jiannan become a national brand. From a market point of view, Jin Jiannan because it is a brand new development in 2002, the output of the production is not on the market demand with the emergence of local markets, the phenomenon of local varieties out of stock, if this phenomenon spread, Jin Jiannan will inevitably be the pharyngeal brewed under their own bitter.
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Third Aspect: Maotai and Wuliangye will narrow the gap for many years

Wuliangye reelected liquor boss, Yiqijuechen, the State Liquor Maotai far behind. Maotai wine country course unwilling people, the helpless and institutional constraints yield the difficulties caught hindered the development of Maotai. In 2002, the Maotai listed by machine, to develop diversified, Maotai beer, wine industry distribution Maotai gradually forming. It is worth mentioning that all the liquor in 2002, listed companies, the highest profit margins Maotai - and Wuliangye is inevitable in the implementation of the new tax system of liquor, a large number of brands in the low-level production was inhibited, It has a large profit by the huge impact the new tax system is an indisputable fact. Thus, in 2003, two matched, Maotai expand production and expand the field of competition; Wuliangye pain killers, purged buy brands, they will not shrink the gap between? This is of great concern to the industry. 2 Bo Rui 00 3-year control of liquor in the top ten lines of Chinese Management Aspect forecast.

Fourth Aspect: Zhang's Coincides with the World Cup in Japan and South Korea, tens of millions of Zhang frantically advertising, abruptly to a new brand of Zhang smell the liquor industry, the capital of potential profits, to be resumed by Fung wine bag. It should be noted that, due to industry-wide marketing of liquor mentally handicapped patients, Zhang branding for the liquor industry has been very understanding of the regular routine, so imitation GSK to promote liquor brands spread football. The acquisition of Shenzhen Ping An football club, to determine the trend is different from the current flavor of liquor, is worthy of concern to the industry brand. We can look at how the capital is the liquor industry to change the rules of the game, we can experience the power of capital in the end how much.

Fifth Aspect: JLF how to maintain market share

Wuliangye asylum by entering the market can not be separated from the good old days However, Reconstruction Luk Fook In 2003, If you continue to glory,

Sixth Aspect: Little confused cents is not really confused?

childhood development of small confused confused fairy god Sin, and other products of small Fu Series start, it has been stuck in a narrow brand of dead. In recent years, the development of Chinese liquor brand new look, a small series of wine is no doubt confused cents a giant terminal, the small volume of wine is also confused cents a single product, single-family sales worthy champion. However, with market expansion, the terminal winning weapon used by many of the liquor business; so the terminal is no longer quiet spirit, and become a large enterprise market into the abyss of the wine. Little confused series of wine going? Chinese enterprises always easy from the gloom and doom, little confused series of wine in 2003 will not be confused?

Seventh Aspect: Qian wine and liquor how to narrow the gap?

Shannon River wine is an indisputable fact that the world also have been a direct result of the Maotai large number of acquisitions mainly in Sichuan and Guizhou wine wine, liquor from the production. Compared with the Sichuan liquor, wine Guizhou edge seems to be more covered by its dazzling light and depression a lot. But no doubt about it, Guizhou is still overbearing wine and liquor most powerful, most opponents can not be ignored. Wine from the 2002 Development of Guizhou, the whole has shown a good potential market has become increasingly active, to play a greater emphasis on enterprise development, characteristics, inviting leaders of. But can not cover, Qian also appeared within the wine division and distinction. A lot of foreign capital (mostly small capital) into, for the development of Guizhou in the end how much alcohol the role now too early to tell. 2003 is undoubtedly good opportunity to develop the wine Guizhou, and Sichuan is also a good opportunity to close the gap wine.

eight points: the capital of the liquor industry shock

the power of capital is huge. King Road in the White River Valley, Sichuan Feng, Chuan Jin Road became the third shareholder Jiannanchun - Ambrose crocodiles lurking in the Sichuan capital of several flower behind the Golden Flower. If Chuanjinluli integration of several flower with the power of capital Jinhua, China's wine market structure that will need to re-divided. There is no possible? Increase in mergers and acquisitions, corporate era of competition has become increasingly diverse, which may exist. To the capital waving the big stick when the liquor industry will be flesh and blood flying, a large number of SMEs will be severely punished, so that the shock is unprecedented, and it is very tragic; but perhaps for the liquor industry, but added a good thing.

Ninth Aspect: two wine market Raiders

two wines are those that do not list, but the market was very strong, a large market share in the regional market share of liquor brands, such as the rice flower, Zhijiang Daqu, Taishan special song, a hundred years Anhui wine, hole in the pit, Shixian Bai, Eguchi alcohol, a small turret and other second-tier brands. Second, although the awkward position of wine, but it is definitely not part of the market performance of any of inferior wines. Second wines in 2003, what strategy will be taken to meet the new competition? Is confined to the terminal can not get or continue in the channel on the bloody battle in the end? Is inherent in the brand extension strategy, or expand the site, to the national market? 2003 Second wine market Raiders no doubt is a concern, it is the liquor of the new force, but also much-needed break in the power industry.

Tenth Aspect: From the terminal, advertisements, promotional power of competition to brand competition, changes in

liquor if the competition is heating up, who will nod; if the liquor is very competitive high, it must lay his head. Pool from the hot to the JLF Qin national bestsellers, has not completely divorced from the low-level white wine competition in the market. Years of white wine war, but not with the birth of a true brand value, brand strength of the liquor brand - In 2003, when a variety of competitive methods were stalled when the brand strength of the competition will become the mainstream. Competition in the liquor industry will increasingly tend to be rational, diversified, which is the industry's progress, but also the progress of the consumer. Liquor brand strength of competition, will be vigorously promoted in 2003.

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