Fluctuations in the prices set off a red scarf _24 -

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Fluctuations in the prices set off a red scarf

2005 年 first few months, the changes to the automobile market was a bit strange. Just three months, while the prices drop since a while, let the live pulse of the auto market, but do not know where it will go. We must ask: what kind of factories in the end the idea of playing? The author, after all, not a factory in the roundworm, but can not fully discern the truth behind various events. We only hope that the perspective of standing on third parties, for the most recent changes in the prices to be analyzed, and the prices of the domestic market situation to talk about our views.

automobile market, in fact, change is easy!

down from 2004, to rise in early 2005, to the recent drop, the price changes in the automobile market was so difficult for consumers to choose. Changes in the automobile market in the end who is the sky? Suddenly ran to the field of vision for many reasons before. The impact of macroeconomic factors as the main one. Over the past year was the further implementation of the national government macroeconomic regulation and control of the year. A variety of economic phenomena in society, but also more or less, and As one of the country's economic mainstay of the automotive industry, car price dropped lower and lower, naturally, attributed to Admittedly, changes in the economic environment will inevitably affect the development of the automotive industry. But this is not the only reason, not necessarily the most important reason. The following three phenomena well illustrates this point:

1. 2004 year, the national car sales up 20%;

2. 2005 early part of the car brand prices began to rise;

3. 2005 year, some dealers appeared shortage.
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we will not forget that look as if the 2004 auto market child into the However, when we look back at 2004 and early 2005, when observed, they found the car market is not near as dead. In 20% of the world maintained the pace of development on the basis of very few in 2005, the market has shown great improvement. Research the why, the general direction of macroeconomic regulation and control has not changed, the main policy within the automotive industry have not changed, the real reason for the change can only fall on the car market. Changes in the price of market regulation was dripping on the performance of every minute of it. Let us

last year's auto market. In 2004, domestic car production of major companies are in a state of oversupply. 2004 January to September, total sales of 2.544 million passenger cars, an increase of 15.82%; while the supply was 2.816 million, poor supply and demand has been as high as 272,000. Which only the first half of poor sales as high as 240,000. By the end of 2004, a total of 500,000 stock car. If we are 10 yuan / vehicle unit price calculation, then the entire car market there is 50 billion stock funds are firmly caught. The money is basically a vehicle manufacturers and dealers shared. Without a significant price reduction, and promote the increase of car sales, then the car stopped at the Treasury will increase the financial pressure of business operations and enterprise funds is likely to cause tension or even break the chain. So, whether a car manufacturer or car dealer, are without exception, the flag raised prices to drive sales increases. Only in this way, companies can recover the cash, the business can turn the whole enterprise together. Thus, in 2004 the big manufacturers and distributors together price is simply to survive in the market access opportunities. lifting the price of Li Bo Vehicle Administration from the sharp wave in the moving line of red hijab.

time to 2005, major manufacturers have lowered the growth forecast of production and sales value of greater reduction of output increase, in line with the market demand. Some hot cars and even a Behind this phenomenon, there may be macroeconomic impact, and ultimately, manufacturers may also speculation the effort, but in any case the basic rules of survival is the interpretation of the market such a scene. Recently, prices have played a major manufacturer and brand, began to increase sales by lowering prices, this is simply one of the means of normal market competition. As the proportion of each vendor's sales control is better, not a large number of stocks and, therefore, will not repeat in 2004 the decline crazy prices.

some time, the prices of many ups and downs, but this change is always carried out around the market. Of course, the price of the rapid decrease is of all consumers want to see the picture. However, as manufacturers continue to adjust production and marketing strategies, the prices will not appear on the rapid collapse of the situation, but rather to maintain a stable trend of gentle decline. Even if such a trend,[link widoczny dla zalogowanych], the automotive industry still has great room for price cuts.

prices, lower can be reduced!

to analyze the profits of a car, we must understand the cost of the car. As a corporate business secrets, major manufacturers rarely publish sufficient information for all to share. However, we can still value chain from the car up to look at the cost of auto companies in the end may be reduced by the number of places.

development cycle: Most of the domestic auto companies are from the joint venture vehicle bought, only a very small number of enterprises out of a small number of funds for research and development. This piece of research and development, business investment is not, so a car costs to here are few.

Procurement Process: For the purposes of a car 60 to-70% of the cost from the procurement. Therefore, the decline in procurement costs can often more effectively contribute to the decline in cost of doing business. For now most of the domestic auto companies, the very few companies can really find an effective way to solve problems. In our contact with companies, many vehicle manufacturers and companies that some people still choose to have a more or less between the small suppliers. The purchase price movements tend to bring hundreds of millions of business is the cost of billions or even decline, the decline in this part of the cost will be largely driven the decline in the total cost of the vehicle.

production chain: in the joint venture, many companies borrowed from Japanese production management philosophy, and the purchase of automation equipment in Europe and America. Outstanding foreign production experience, coupled with various types of domestic enterprises to promote the ISO9000 certification for our production levels have been raised to a new level. However, most of our companies are often only learned of the surface, which did not really grasp the essentials.

ISO9000 but in many enterprises in the documentation and certification, just to meet the periodic inspection of work done on paper only, did not fall into their actual business activities; and more Japanese-style management has become a business workshop in the various types of display, really can improve production efficiency few. Efficiency do not increase, the cost of production naturally stuck atop the vehicle cost will naturally high.

marketing aspect: it can be said, in order to try to seize market share, many companies are under a lot of respect in the promotional effort, of course, sales is the key to all competitive. So, you want companies to reduce costs in this area is relatively difficult. Of course, we do not hope on all aspects of business can reduce costs.

Service: For a mature automotive industry, service companies this is a no small source of profit. On the one hand, the automotive market is to sell products so much, might as well say they are selling services. Consumers will certainly buy a car after a number of their car maintenance, vehicle maintenance spending, maintenance costs are quite high. Therefore, enterprises can get from here a lot of revenue. Nowadays, many international auto companies have set foot in car insurance, car finance, car market, a market share in the new sky. On the other hand, service was also brought to the enterprise brand value. Back in the '80s, Toyota car driving school to develop by offering their own customer base, thereby enhancing their sales quickly. However, in China, the auto market in the last two years of active matter, however, there are many places is not very well. Therefore, the operation of the market is not perfect after-sales service. Not only that, this one is often late to return early into the market, many companies still struggling to sell links, do not attend after-sale market development.

Therefore, automobile manufacturing enterprises, purchasing, production processes is the key to reducing costs. Enterprises in order to reduce costs, we must purchase, the two aspects of the production into a larger concern, and begin to find effective upgrade program, so that the product has enough profit margins and price cut. However, for consumers, and can not expect car companies to do better in the short term, more often, consumers have to choose according to the situation.

whether the market price adjustment under the changes, the cost can be reduced or space vehicles, the automotive market will face greater uncertainty. For vehicle manufacturers, the ability to accurately grasp the market, rapid increases in internal management, to speed up the costs of control, will largely determine the ultimate direction of competitors in each market.

(the letter of the Department of Management Consultants Limited Beijing Xinhua consultant, any publication, reproduced must first obtain permission, contact :010-58671818-291 / 376)

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