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SAIC Chery Automobile, the brand meaning for

· Tianqijituan: Why FAW Group, the pattern of competition in the global automotive industry has basically been determined, the global major automobile manufacturing companies are under more and more towards the capital will dominate. You know the global automotive brand has several fully into the pockets of car manufacturers. Chinese car from the start that the international auto giants among giants under the control of the game. 3 +6 domestic auto industry is like a triangle pattern as impregnable. Earlier this year, strong in the joint venture under the auspices of Toyota, China FAW days steam was finally controlled, making the car further into the stability of China's large corporate structure. Why are the days of steam in the auto industry usher in the spring when the selection with China FAW marriage, because I thought the days of steam deep need FAW strong manufacturing background as their own brand of security, the days of steam as the need to mainstream car manufacturer FAW leveraging! First, leveraging professional image. In China, even if an ordinary consumer know that the three main pillars of the Chinese automobile manufacturing enterprises ----- China FAW, Shanghai Automotive, Dongfeng Motor, so by virtue of such professional knowledge, the days of steam can be done with very little resources The image of professional manufacturers, and professional image for the manufacture of luxury goods like cars and sometimes is their lifeline. Second, the leveraging of China FAW information,[link widoczny dla zalogowanych], information platform. No one can deny that China's auto industry policy development and information transfer is to sometimes three major manufacturers of standard, simple neglect of any information platform to bring the effect of this is extremely ignorant, the days of steam aware of this, Toyota in China 20 years wandering the market is aware of this, and therefore the choice of days of steam means there is little fatalistic. Leveraging innovative resources. Must recognize that China FAW on a normal day of steam for skilled workers are valuable asset. Moreover,[link widoczny dla zalogowanych], FAW 50 years of accumulated technology experience level in the obvious advantage than in the days of steam much more! And with Germany's Volkswagen Jetta and Audi in the cooperation on the FAW's manufacturing innovation is really not what! Leveraging the brand. Top brands in China, China FAW powerful illustration of the real brand equity in China, the first car is a true guarantee of the first car brand in the long run, the FAW would break out the big brand is a strong brand linked effects. Select FAW days of steam as their maiden competition is a profound background. From the globalization trend, the auto giant is in the Chinese market will not tolerate a number of discord appeared on competitors, the days of steam realize that they face the possibility of being marginalized. Since the days of steam in the joint venture and the background of the days of steam had to yield to determine the impact of competitive situation, the days of steam sold to its passive sovereignty, as close to the mainstream car manufacturers take the initiative, therefore, from the trend point of view, the days of steam selected for China FAW non-mainstream car manufacturers is certainly a potential direction,[link widoczny dla zalogowanych], even for Chery Automobile is also now have a huge demonstration effect. · SAIC: the significance of not only automotive directory SAIC Chery Automobile is much more than for Chery Automobile directory allows access to the role of such a simple, SAIC Chery Automobile entered the market in the first as if the child's parents, though she may not say much, but look at the parents face, and Chery made the point even small error, the automotive world is laugh often, once the parents left the original world, even a little bit of error may also constitute a fatal industrial Mishap Chery, so in 2004, Chery is tested for its comprehensive response to the market competition and the implementation of brand management system crucial year. SAIC Chery Automobile, the significance of the first fundamental change in the image origin. In Guangzhou, I am in contact with Chery Automobile, Chery Automobile, the former is that origin should belong to Shanghai. Wuhu Chery do not think it could benefit from, but the origin of the illusion for the quality of the majority of consumers have not been widely recognized Chery is really is no better thing, because the professional image of SAIC Chery ring enough to win good quality assurance. An automobile brand produced in Shanghai, Wuhu, Anhui and one produced a car brand, the consumer is completely different value judgments. SAIC Chery Automobile for the quality guarantee. SAIC is the professional image of the Chery Automobile access to important guarantee. SAIC is located in China since reform and opening up in Shanghai, with Germany's Volkswagen 20 years of professional collaboration and cooperation across the board with the U.S. general, have made the professional image of SAIC was a huge improvement, it can be said that the Chery Automobile Automobile Group, the quality of assets underlying these years painstakingly direct beneficiaries. SAIC Chery Automobile for the technical guarantee. Although the actual operations,[link widoczny dla zalogowanych], SAIC Chery get technical support is very limited, but that did not change Chery to ensure access to technology at the consumer level. SAIC technology continued exposure in the media made Chery the first technology in the image of the market is guaranteed. Technically Chery with the rapid integration and effective reference, SAIC Chery platform with a reliable technical support to complete the shape. SAIC Chery Automobile for the service guarantee. Services may be the biggest this year, Chery difficult challenge. Why? Because the auto industry is highly dependent on service industries, professional tests showed that the use of vehicles and vehicle maintenance cost is roughly equal to the purchase costs, vehicle maintenance system is both a new profit center, but also a sharp weapon to build brand image. Because SAIC brand, Chery Automobile service consumer requirements clearly reduced, when the signs from the SAIC, Chery will have to face a real brand building vehicle maintenance. SAIC Chery Automobile for the credit guarantee. SAIC Chery Automobile, the potential for the credit guarantee is also very obvious. In fact, if consumers in cooperation with Chery Automobile SAIC product consumption during the period of technical or quality issues, SAIC as the second defendant, the possibility exists, which is given from the law as a credit guarantee Chery legal basis. Thus, in fact, is paid by the SAIC valuable credit guarantees, credit guarantees that the surface of Chery Automobile in providing great support. SAIC Chery Automobile for the brand guarantees. SAIC Chery received from the support of the most important fact is the brand guarantees. Brand means that there are two levels of security. One is the Chery brand as the product appear, and SAIC, as manufacturing brand for quality, reputation, and other aspects of security; second, as the parent brand Chery, SAIC emotional security as a brand appears. Whether as material aspects of the brand or as a security guarantee spiritual brand, SAIC an invisible hand of the Chery brand hold up the sky, a relatively simple, Chery gained valuable competition this time and space.

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